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Consumer Insight Intern

gm · 浦东新区, 上海市, 中国

External listingfull-time5 days ago

About The Role

Work Arrangement This role is categorized as on-site. This means the successful candidate is expected to report to Headquarter Building in Shanghai The Role: The Consumer Insight Intern should have the ability to follow market dynamics and identify hot topics / areas that are worthy of attention. He/she should be able to conduct desktop research leveraging online resources and offline database. He/she is expected to summarize key findings into charts and bullet points with clear articulation. Ideally, he/she should have a keen interest to understand China consumer landscape and uncover real customer needs. A technical understanding of research, both qualitative and quantitative methodologies, is preferred. What You’ll Do: Build and maintain the 3rd party consumer insights pool by collecting 3rd party reports and put together the key insights in a structured way. Conduct secondary research projects leveraging existing data / reports. Interpret customers’ data into market insights and future industry trends. Attend online seminars, take notes of the key insights, and share with the broader team. Support in planning and execution of primary consumer insight research projects compliance to methodologies, and cross-functionally coordinate with global and local teams. On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops; Support set-up, and quality management. Support in providing customer data and engagement in cross-functional teamwork with forecasting, portfolio, and propulsion planning. Support in creating research report timely and communicate key findings effectively with external / internal team members. Your Skills & Abilities (Required Qualifications): Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint. 3rd year or 4th year undergraduates or postgraduate students majoring in Engineering, Statistics, Business, or Sociology is preferred. Strong analytical and problem-solving skills. Proficiency in Microsoft PowerPoint and Excel. Self-motivation, Quick learner, be able to accomplish projects timely with flexibility, and under pressure. Good knowledge about auto industry preferred 3+ days / week is required.

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