Client Executive, PR (Corporate & B2B Communications)

Responsibilities

Account Management

• Support day-to-day management of account according to agreed programme and scope of work
• Coordinate work-in-progress meetings, including preparing agendas, capturing actions and following up with internal teams and clients.
• Fully familiarise oneself with clients’ business and related industry, client contacts, and clients’ internal communication processes
• Maintain regular client communication under the guidance of the account lead
• Prepare client monthly activity reports detailing all activities carried out for the month
• Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)
• Brief and manage third parties e.g. designers, photographers, event companies and vendors
• Assist on event research and planning, logistics co-ordination
• Track account timelines and deliverables, flagging potential issues or delays early
• Assist on budget and costing research

Media Relations

• Monitor relevant media, industry and cultural developments, identifying potential opportunities or risks for clients.
• Maintain media lists, manage monitoring and compile accurate coverage reports.
• Draft media pitches and conduct targeted outreach and follow-up.
• Develop relationships with relevant journalists, editors, content creators and industry stakeholders.

Client Management & Strategy Counsel

• Support research on client business and industry (e.g. competitor analysis, industry issues and trends)
• Contribute to account planning, campaign development, brainstorms and the development of communications recommendations.
• Assist in preparation and delivery of client media training, briefings and workshops

Content Development

• Research and assist in development of content (e.g. press releases, FAQs, media briefing materials, client briefing books, presentation decks, speeches / talking points, message house, editorial calendar)
• Adapt and customise content for different audience and formats while maintaining consistency with client voice and messaging
• Apply strong news judgment and storytelling skills to develop compelling hooks, headlines and narratives
• Support the development of social content calendars and creative briefs, including post copy, in-visual copy and clear direction for designers.
• Develop social media content across formats (including static posts, carousels, short-form video), translating technical or long-form source material into clear, engaging and platform-appropriate storytelling.