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Senior, Digital Brand Marketing Korea

나이키(Nike) · 강남구, 서울, 한국

Marketing / Business DevelopmentSenior LevelExternal listingfull-timeRecently

About The Role

Digital Brand Marketing is a team of innovative thinkers to drive brand initiatives with consumer connection across Nike's digital world. This role partners closely with Korea and Asia-Pacific & Latin America Brand Marketing teams, collaborating with cross-functional teams and external agencies. Nike seeks a digital brand marketer who thrives on shaping the future of sports and elevating consumer experiences.

  • Bring best-in-class brand experiences to life for consumers with digital excellence and innovation
  • Lead seasonal digital brand strategy aligned with GEO strategy and brand standards
  • Deliver seasonal kick-off presentations for internal and external stakeholders
  • Lead holistic consumer digital journey end-to-end—including on-field directing, post-production, launch, and reviews
  • Stay ahead of industry, sport, and marketplace trends for authentic consumer connection
  • Organize financial planning and reporting for projects, including requisition submission
  • Track and analyze digital performance, providing actionable insights through weekly and monthly reviews and reports
  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of marketing experience, including minimum 2+ years in digital activation (knowledge of digital platform UI, UX framework)
  • Proven expertise in marketing content planning, production, and performance analysis
  • Ability to manage multiple projects and priorities with agility and precision in a fast-moving environment
  • Innovative, creative, and open to new approaches that challenge boundaries
  • Experience collaborating with cross-functional teams, external partners, and agencies
  • Strong verbal and written communication skills in both Korean and English
  • Expertise in digital execution and digital business, especially through global projects preferred

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