Luxe - Giorgio Armani Beauty - Sr. Communication Specialist

Come join us at L'Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Kiehl's, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

• Execute the communication activities, especially digital/viral campaign
• Contribute to build and implement 360° local communication activities
• Develop a new communication angle with attractive messages
• Plan and implement viral activities strategically to make social buzz
• Collaborate with influencers - Youtuber/MUA/Instagrammer/Blogger/etc - as a part of viral project
• Support local celebrity plan including shooting and viral planning
• Produce press / buzz kits for pre-viral
• Create the various contents collaborated with community, magazine, etc.
• Manage media relations, including new media relations
• Implement a local pictorial and film production with models
• Publish content on regular community channels
• Analyze and monitor the communication data and competitor; measure and analyze KPI and performance
• Report and share the social buzz monthly from the data; share competitor status weekly
• Execute tasks related to the internal communication plan, ensuring alignment with external messaging
• Monitor & track the PR budget and manage administrative & logistical tasks for communication initiatives and events
• Education: University graduate
• Years of experience: Over 7-9 years
• A minimum of +7 years' experience in communication planning or KOLs management
• Fluent in English (Speaking & Writing)
• Strong understanding of the cosmetic, luxury industry and print/digital media
• Build strong relationships and communicate effectively with related stakeholders
• Cosmetic company or luxury brand experience is preferred

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