Growth, Korea

The Growth team drives user and revenue growth across ChatGPT's consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, Korean consumer behavior, funnel optimization, and sophisticated experimentation.

• Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments
• Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks
• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms
• Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale
• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys
• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets
• Expanding growth channels and market coverage, with attention to localization and regional performance nuances
• Driving influencer and creator partnerships as part of the paid and organic growth mix
• Collaborating with product teams to improve in-product conversion and onboarding flows
• Developing and refining attribution models, marketing tech stack, and automation processes to ensure we're always optimizing for maximum impact
• 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies
• Proven ability to launch, scale, and optimize paid channels
• Strong analytical skills and proficiency with measurement and funnel optimizations (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations)
• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation
• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure
• A test-and-learn mindset and comfort with fast-paced, ambiguous environments
• Excellent cross-functional communication skills and stakeholder management experience
• Deep expertise in Korean consumer behavior and Korea's dominant digital channels
• Experience with ChatGPT Business adoption across Korea's sophisticated business and SME ecosystems
• Experience with influencer and creator partnership programs
• Familiarity with localization and regional performance nuances in Korea

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