Demand Generation Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in Netherlands.**

As a Demand Generation Manager, you will lead the strategy and execution of multi-channel marketing initiatives designed to generate qualified leads and drive sustainable business growth. This role offers the opportunity to manage established acquisition channels, optimize marketing investments, and use data-driven insights to maximize campaign performance. Working in a collaborative, results-oriented environment, you will partner with cross-functional teams to align demand generation efforts with commercial objectives while continuously identifying new opportunities for growth. This position is ideal for a strategic and analytical marketing professional who enjoys balancing creativity with measurable performance.

### Accountabilities

• Develop and execute comprehensive demand generation strategies to consistently generate qualified marketing and sales leads for B2B services.
• Manage, optimize, and scale key acquisition channels, including Google Ads (PPC), LinkedIn Marketing, review platforms, and SEO performance oversight.
• Allocate and monitor marketing budgets to maximize return on investment while ensuring efficient campaign performance.
• Track, analyze, and report on campaign performance using key demand generation metrics, providing actionable recommendations for continuous improvement.
• Collaborate with sales and internal stakeholders to align marketing initiatives with revenue objectives and lead qualification processes.
• Identify new growth opportunities, test innovative acquisition strategies, and optimize existing marketing funnels.
• Ensure accurate campaign tracking, reporting, and performance measurement to support data-driven decision-making.

## Requirements

• Minimum 5 years of experience in B2B marketing, demand generation, growth marketing, or business development within service-based organizations.
• Proven hands-on expertise managing Google Ads (PPC) and LinkedIn Marketing campaigns.
• Demonstrated success scaling multiple digital acquisition channels and consistently delivering qualified leads.
• Experience working with review platforms such as Clutch, G2, Trustpilot, or similar reputation management tools.
• Good understanding of SEO principles, reporting, and performance analysis.
• Strong analytical skills with the ability to interpret campaign data and make strategic optimization decisions.
• Experience managing monthly marketing budgets exceeding **$10,000**.
• Excellent communication, project management, and organizational skills with the ability to coordinate multiple initiatives simultaneously.
• Familiarity with HubSpot CRM or similar marketing automation and CRM platforms is considered an advantage.

## Benefits

• Fully remote full-time position with the flexibility to work from Europe.
• Competitive compensation package with performance-based bonus opportunities.
• 18 days of paid time off.
• Opportunity to manage high-impact marketing initiatives with significant ownership and autonomy.
• Collaborative international work environment focused on measurable results and continuous improvement.
• Exposure to a wide range of digital marketing channels and growth strategies.
• Opportunities for professional development and long-term career growth.