Assistant Manager - Marketing (Brand Marketing)

Location : Powai Experience : 3-4 years Qualification : Graduate / Postgraduate in Marketing / Communication and relevant 3-4 years’ experience in Residential real estate marketing. Role Summary: He/she will play a critical role in executing and optimizing marketing initiatives across given set of projects Westgate and Estate. Working closely with the Brand Manager, this role will bridge strategy and execution—ensuring campaigns are delivered effectively across ATL, BTL, and digital channels. The role demands a strong understanding of marketing channels, attention to detail, and the ability to manage multiple stakeholders while driving high-quality, timely operation/execution. Key Responsibilities: Campaign Execution & Calendar Management Executing marketing campaigns across digital, ATL, and BTL channels with the brand manager Maintain and execute end-to-end marketing calendar (Emailers, WhatsApp, on-ground events) Coordinate with creative and digital agencies for campaign rollout Take ownership of assigned projects under the Brand Manager Agency & Stakeholder Coordination Coordinate with internal teams (Sales, CP team, Accounts, CRM) for seamless execution Manage vendor relationships including printers and on-ground partners Weekly Performance Tracking & Reporting Assist in evaluating campaign effectiveness and suggesting improvements BTL & On-Ground Activations Plan and execute BTL initiatives such as society activations, referral events, and CP activities Conduct regular site visits to ensure branding visibility and execution quality Market Intelligence & Competition Tracking Conduct competition analysis for both launch and sustenance projects Budget and Billing Maintain records of the work done and raise timely estimates Seek internal approvals and track the release of payment. Ensure timely invoicing of all external vendors Preferred Experience Exposure to real estate marketing / advertising agency Experience in campaign execution and agency coordination A degree in Communication or a related field Reporting to : Deputy General Manager - Brand Strategy