Mgr. Category Shopper Insights

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Total Category Management Lead the development and execution of comprehensive category strategies that drive sustainable category growth. Serve as the category expert by identifying opportunities through shopper, consumer, customer, syndicated, and retailer data. Conduct category assessments and develop recommendations across assortment, pricing, promotion, shelving, merchandising, innovation, and space optimization. Deliver fact-based category reviews, business reviews, and strategic recommendations to internal and external stakeholders. Monitor category performance, competitive activity, and emerging trends to proactively identify risks and growth opportunities. Analytics Insights Analyze retailer, syndicated, shopper, and consumer data to identify actionable business opportunities. Develop compelling, insight-driven selling stories and executive presentations. Measure category performance and provide recommendations that improve sales, share, profitability, and shopper satisfaction. Build dashboards and performance scorecards to monitor key category and business metrics. Digital Shelf Digital Analysis Lead digital shelf optimization, including content quality, assortment, search visibility, ratings and reviews, product availability, and online conversion. Analyze digital commerce performance, including traffic, conversion, search performance, content effectiveness, digital share, and omnichannel trends. Identify opportunities to improve online category performance through data-driven recommendations and digital activation strategies. Partner with Digital Commerce and Marketing teams to optimize the online shopper experience and accelerate digital growth. Innovation Commercialization Assess category opportunities for innovation, line extensions, and new product launches. Develop customer sell-in strategies supported by category insights and financial analysis. Measure post-launch performance and recommend optimization opportunities. Cross-Functional Leadership Partner with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Supply Chain, Finance, and Digital Commerce to deliver integrated business plans. Support annual planning, forecasting, customer planning, and strategic initiatives. Influence key stakeholders through data-driven recommendations and collaborative leadership.