Sr. Market Development Manager, Building Industry

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do The Senior Market Development Manager is responsible for identifying, evaluating, and developing new growth opportunities within the Building Construction Industry segment for the ACA Strategic Business Unit. This role focuses on understanding the evolving needs of primary building material manufacturers and translating market insights into scalable business opportunities aligned with Henkel's strategic priorities. The position leads the process of researching market trends, assessing opportunity attractiveness, coordinating pilot initiatives, and transitioning validated growth opportunities to commercial and business teams for execution. Monitor market trends, industry dynamics, regulations, and emerging technologies impacting building material manufacturers. Identify unmet market needs and new application, technology, and business opportunities aligned with ACA strategy. Conduct market assessments, customer research, value chain analysis, and business case development. Evaluate and prioritize opportunities based on strategic fit, market potential, competitive landscape, and feasibility. Lead pilot and validation projects with cross-functional teams. Develop commercialization recommendations and transition validated opportunities to business, marketing, product management, and sales teams. Maintain a pipeline of growth opportunities and provide recommendations to leadership. Collaborate with Innovation, Product Development, Marketing, Sales, and regional teams to accelerate growth initiatives.