Digital Marketing Specialist at GE Healthcare Bio-Sciences

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About The Role

Bachelor’s degree in a business-related field or equivalent experience. • Significant experience in a digital marketing role. • Working knowledge of HTML. • Proficiency using MS Office applications. Desired Characteristics : • Experience with Salesforce, Marketo and SiteCore. • Experience with Adobe Create Suite. • Experience and/or education within medical technique. Partner with internal business groups in the Nordics to create and automate/execute digital email marketing and web platform initiatives that support company strategy and objectives Essential Responsibilities : • Create and execute email marketing initiatives to include; segmentation, QA/testing, compliance approval, scheduling, deployment, and campaign analysis. • Adhere to email marketing best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design. • Work with management to review campaign performance KPIs; provide feedback and recommend solutions for improvements. • Utilize CRM to develop campaign distribution lists that support segmentation tactics. • Assist in the execution of testing and optimization strategies for continued performance improvement. • Stay current on email marketing/digital marketing trends and best practices. • Manage and create website content as needed by key stakeholders. GE Healthcare provides transformational medicaltechnologies and services to meet the demand for increased access, enhanced quality and more affordablehealthcare around the world. GE works on things that matter - great people and technologies taking on toughchallenges. From medical imaging, software & IT, patient monitoring and diagnostics to drug discovery,biopharmaceutical manufacturing technologies and performance improvement solutions, GE Healthcare helpsmedical professionals deliver great healthcare to their patients.