Marketing Fellowship – Business Intelligence

Responsibilities

• Manage product tracking and consumer engagement database, including troubleshooting issues and building new functionality
• Analyze data and prepare reports from marketing activities, sales registrations, and SMS and phone based surveys
• Monitoring sales data and advising sales & marketing team weekly on trends
• Understand the Kenyan media landscape (market share, demographics, etc.) and communicate trends and current events to management.
• · Monitor, analyze and optimize ROI of marketing campaigns.
• Helping create and tracking sales & marketing KPIs systematically and in a variety of ways
• Communication of sales & marketing data to staff
• Quickly and flexibly creating solutions for obtaining, sharing, and displaying data
• Helping implement and monitor CRM software for use by sales staff
• Aiding in monetization and finding novel uses for Burn data
• Other roles as advised by the sales and marketing leads
• Technical background preferred
• Data analysis and reporting
• Good communication skills
• Knowledge of sales and marketing fields
• · Coding skills, particularly Python

Location and Duration

• 12-month fellowship in Ruiru, Kenya to begin in early 2017. Fellows receive a stipend of $1,100 per
• month and housing in a company house. BURN will provide one round trip flight at the beginning and
• end of the fellowship.