Creative Strategist at GrowthPair — Brazil

About The Role

We are seeking an AI-native Creative Strategist to own the creative-to-performance loop across paid social and paid media. This role sits between data and creative output, analyzing what's working, identifying winning angles, and directing the next round of ad creative. You'll work across Meta, TikTok, and Google, using AI tools to produce at 3-5x the speed of a traditional creative team.

Key Responsibilities

Analyze paid media performance data to identify winning creative patterns.
Develop and manage a structured creative testing framework.
Write creative briefs informed by data that designers and video editors can execute on.
Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google.
Create static ad concepts in Canva or Figma and edit UGC and short-form video.
Run 20–50 creative variations per week using AI-accelerated production workflows.
Use AI tools daily for copy iteration, concept mockups, and competitive research.
Build and maintain custom AI workflows, including prompt templates for ad copy by platform.
Collaborate with performance marketers, designers, and video editors.
Stay current on platform-specific creative best practices.

Requirements

3+ years experience in creative strategy, paid social, or performance creative roles
Demonstrated ability to analyze campaign data and translate insights into creative direction
Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads
Strong ad copywriting skills across platforms
Proficiency in Canva or Figma for static ad production
Basic video editing skills (CapCut, Premiere, or equivalent)
Daily, active use of AI tools for creative production
Demonstrated ability to produce high volumes of creative output (20–50 variations per week) using AI-accelerated workflows
Experience writing creative briefs and managing creative feedback loops
Strong understanding of creative testing methodologies and performance metrics
Ability to work during U.S. work hours (PT/ET)