Search Engine Marketing Analyst

Job Overview

To develop SEM campaigns and accounts around keywords/terms that relate to Namshi’s products. Generate traffic/ downloads for the Namshi app and site, optimize the traffic to drive conversions in line with the targets given.

Responsibilities

• Produce, deliver and optimize highly effective campaigns that have a direct and measurable effect on sales and profit figures
• Implement the SEM strategy with the eCommerce Manager in line with the overall business strategy
• Test new Google products and ensure Namshi is a part of Beta programs
• Monitor, report, analyse and optimize campaigns to meet targeted KPIs
• Ensure the growth and profitability of the channel through constant set up of new campaigns
• Stay up to date on new and existing search engines, tools, best practices and how other

• organisations and other Rocket ventures use them, so that the company can continue to be an
• early adopter of these technologies

Requirements

• 2+ years’ experience in Google Adwords in e-commerce
• Arabic verbal and written skills a must
• Proficient in Microsoft excel
• Numerically inclined and results oriented

Key Performance Indicators

• Gross and shipped non-branded revenue
• CIR
• % revenue to business revenue overall
• % app downloads to overall downloads

Competencies

• Excellent communication and managerial skills
• Very strong attention to detail and excellent creative eye
• Excellent knowledge of brands and trends
• Strong and proven experience in E-commerce studio environment
• Excellent results orientation
• Adaptability to change
• Proactive, motivational, inspiring.
• Quick learner on new systems, proficient in Microsoft Office and knowledge of Capture One software