Global Product Marketing Manager, BioProcess Hardware

Role Summary

The Global Product Marketing Manager will be responsible for developing and executing multi-channel product marketing initiatives for the Downstream hardware product portfolio (e.g. process chromatography and filtration systems, process chromatography columns).

Essential Responsibilities

This dynamic individual will collaborate across cross-functional teams to contribute to the overall growth of the global business. The role will contribute to Downstream portfolio growth by executing product marketing plans, including new product development & current portfolio initiatives such as product positioning and loyalty programs. A strong focus on content and digital marketing activities is essential. He/she will also help develop qualitative & quantitative customer insights.

Responsibilities will include

Develop multi-channel marketing initiatives for BioProcess Downstream Hardware

As a member of the global marketing team, serve as a brand representative, understanding, supporting and communicating our multi-brand strategy in every aspect of our global marketing

Generate market insights through market research including VOC feedback, monitoring and participating in industry activities

Understand and communicate customers’ values and needs and for the product/service offering

Support business decisions with market research and information focused on the industry, portfolio performance and the competitive landscape

Research, identify and develop unique digital tools and customer interfaces

Create and implement tactical marketing activities

Execute marketing strategy in supporting the business growth objectives, working with stakeholders in product management, field and regional marketing, sales, technical modalities, and R&D

Assess portfolio competitiveness and drive clear product positioning via tactical execution through channel and content format

Analyze customer segments, competitor analysis, industry trends, market opportunities and sales funnels

Manage processes and programs to increase customer awareness, preference and purchase intent (e.g. lead generation campaigns)

Support product application studies, projects, and collaborate closely with R&D and product management teams to execute content

Develop and launch marketing content for new product introductions and support existing portfolio through collaborations with Product Management, R&D, regional commercial and marketing teams

Partner with modality teams, product and field marketing to support regional product positioning, training materials, and other tools required

Monitor and report metrics and operating mechanisms to ensure achievement of business objectives (e.g. web channels, asset utilization, etc)

Qualifications/Requirements

• Bachelor’s Degree in Marketing, Business Administration, Engineering or related field (or equivalent knowledge/experience)
• Strong experience in marketing, product marketing or related field
• Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
• Excellent oral and written communications skills
• Ability to motivate and lead a team of reports
• Strong analytical and process skills

Desired Characteristics

• MBA or Master’s degree in Marketing, Business Administration, Engineering or related field (or equivalent knowledge/experience)
• Significant experience in marketing, product marketing or related field
• Experience of bioprocessing, e.g. process chromatography and/or process filtration
• Deep marketing expertise in market & customer insights, product commercialization and branding
• Healthcare product/industry acumen
• Experience managing a global brand
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Team oriented – ability to motivate and work well with diverse, global and cross-functional teams
• Influencing skills – ability to motivate individuals and demonstrate organizational influence