Digital Marketing Director

As a person you are flexible and adaptive, used to a highly dynamic environment. You can work across functional areas and gain consensus from team members not within your direct reporting structure. And just like us, you are friendly person with a great sense of humor.

experience with data-driven digital marketing strategy and execution.

Knowledge of web site platforms, content management systems and workflow processes

standout analytical abilities – proven excellence in campaign forecasting, data-driven testing recommendations, bid optimization, and ROI calculations.

Experience engaging, on-boarding, and managing DMPs and DSPs to execute highly targeted campaigns.

Fluency with data. Ability to work with 3rd party data providers, digital platforms, DBAs, and product owners to ensure seamless flow of targeting and performance data.

Experience marketing to marketers desired, but not required

Collaborative, team player able to work in a fast paced, start up environment

Excellent writer and communicator of strategy and results Drive our digital marketing strategy and execution across all digital channels – including targeted prospecting, re targeting, and programmatic campaigns across social, mobile, display, SEM, SEO, and more.

Find and leverage new data sources and attributes to improve and expand our targeting abilities, including 3rd party data, credit bureaus, and insights derived from machine learning.

Design, execute, and analyze tests in a true multi-touch marketing model. Use test data to optimize audience and segmentation, channel, creative, and sequencing.

Own the Pardot marketing automation platform implementation globally, including strategy, training, implementation and measurement

Define and track KPIs, and own forecasting for all digital acquisition.

Work closely with engineering, product, and marketing teams to develop site structure, user experience, landing pages, and content with the aim of improving organic search results as well as improving conversion of all visitors

Own our web site properties around the world. Optimize for user experience, customer journey and lead generation.

Define execute and measure inRiver’s paid promotion strategy online inRiver is a highly ambitious, global company with 70% growth in the software industry. At inRiver, you are guided by our values and work in an entrepreneurial atmosphere. You team up with amazingly talented people where our strong High Five culture provides a collaborative platform supporting our globally growing organization.

We invest in your professional growth and with us you develop your skills playing a crucial part in shaping the market for Product Marketing and Product Information Management – right in the center of the global digital transformation.