Senior Customer Marketing Manager

Join Trulioo, a leading global identity verification company, as a Senior Customer Marketing Manager. In this role, you will own the expansion and adoption marketing strategy for our mid-market and enterprise customer base. You will work closely with customer success and product teams to define signals that predict expansion-ready accounts and build campaigns and outreach from the ground up. You will also manage the customer advocacy and case study pipeline, partner with RevOps on customer data governance, and leverage AI and emerging technologies to improve productivity and decision-making.

• Own the expansion and adoption marketing strategy and execution for mid-market and enterprise customer base, co-owning an expansion revenue target with customer success.
• Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees, reaching multiple personas and stakeholders inside an account.
• Build AI-enabled workflows, such as expansion signal scoring and account-level campaign orchestration, that customer success and the wider marketing team adopt.

• A real portfolio of advocacy and case study work you've personally built, not just managed day to day
• At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, selling into mid-market and enterprise accounts specifically
• A track record of co-owning a revenue or expansion number with customer success, including the accountability conversations that come with sharing a target across two functions
• Experience with Salesforce and Marketo, or comparable CRM and marketing automation platforms
• Experience building a customer marketing or lifecycle function in an organization without a mature signal or data foundation already in place
• A track record of improving data quality or governance with an ops partner, rather than working around a broken foundation indefinitely
• Strong cross-functional operating skill with customer success, product, and RevOps
• Demonstrated use of AI to drive an adoption or expansion outcome, a workflow, a signal model, or a campaign you built or directed, with results to show
• Bachelor's degree in marketing, business, or a related field, or equivalent experience
• Familiarity with an ABM or account intelligence platform, such as Demandbase, 6sense, or comparable
• Experience standing up a signal or segmentation framework in an organization that didn't already have one, not just executing against a mature stack someone else built
• Real experience running account-based campaigns that reached multiple members of a buying committee, not a single champion
• Background in fintech, identity, compliance, or another regulated B2B category