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数字营销

geely · 滨江区, 浙江, 中国

Imported listingfull-timeabout 3 hours ago

About The Role

工作职责： 1、负责数字营销战略规划，制定并实施公司年度数字营销战略，明确目标、预算分配及核心KPI； 2、负责数字渠道体系建设与运营； 3、负责线索生命周期管理，设计与优化从“流量->线索->商机->成交”的全链路转化路径，确保各环节无缝衔接； 4、负责建立数字营销数据监控体系，定期分析各渠道投入产出比，输出数据报告并驱动策略迭代；

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