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Assistant Vice President, GCB CVMS - Customer Value Management & Segments MY

CIMB Group Malaysia · Malaysia

Imported listingfull-timeabout 20 hours ago

About The Role

  • To work cross functionally with various stakeholders to enhance existing or develop new customer value propositions
  • Work with key product owners to bundle various products to cross sell or acquire the Aspiring Affluent, Youth & other segments of customers
  • Propose & develop new initiatives to acquire new segment of customers and drive revenue growth of consumer banking
  • Liaise with Decision Management to understand the portfolio and use the analytical insights as justification to support each proposal
  • To work with Decision Management to identify customers with opportunity for cross selling and launch real time cross sell triggers to target the customers with various products/offers
  • To drive awareness of new segment propositions, by communicating across all the applicable internal marketing assets and to ensure the sales team is well trained to pitch the proposition
  • Conduct market research to keep track of competitors’ value propositions
  • Work with research agency to conduct focus groups to test and gather feedback on new value propositions

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