Business Development Lead (South Central Region)

Location:
South Central Region – Northeast Kansas, Missouri, Arkansas, Oklahoma, Texas, and New Mexico
Travel:
Extensive regional travel required
Must reside within the assigned territory.
About Rosina Food Products
At Rosina Food Products, we take pride in our family-oriented culture, quality products, and commitment to delivering exceptional food solutions to our customers. As a growing food manufacturer specializing in frozen pasta, meatballs, and other Italian-inspired products, we continue to expand our presence throughout the foodservice industry.
We are looking for an experienced, results-driven
Business Development Lead
to join our Foodservice Sales team and help drive growth throughout the South Central Region!
About the Opportunity
Are you passionate about foodservice sales, building lasting customer relationships, and identifying new business opportunities?
As our Business Development Lead, you will be responsible for expanding Rosina's foodservice business by developing new accounts, growing existing customer relationships, and partnering with brokers, distributors, and foodservice operators throughout your territory.
This is an exciting opportunity for a motivated sales professional who enjoys working independently, developing strategic partnerships, and making a direct impact on business growth.
You will collaborate closely with our Foodservice Management, Marketing, Culinary, Research & Development, Operations, Supply Chain, and Finance teams to bring innovative products and solutions to customers.

What You'll Do

Drive Sales & Business Growth
Identify, pursue, and develop new foodservice business opportunities throughout the assigned territory.
Build and maintain strong relationships with existing customers while identifying opportunities to expand accounts and introduce additional product categories.
Develop and execute strategic territory sales plans focused on revenue growth, profitability, and customer development.
Establish and maintain relationships with foodservice brokers, distributors, operators, and key decision-makers.
Manage broker relationships and identify opportunities to expand broker representation within the region.
Negotiate and manage customer programs, promotional activities, and trade spending in alignment with company objectives.
Build Strategic Customer Relationships
Serve as a trusted business partner by developing a strong understanding of customer needs, market trends, and Rosina's product capabilities.
Collaborate with customers and internal teams to identify product development opportunities and customized foodservice solutions.
Respond proactively to customer concerns and coordinate with internal departments to ensure timely resolution.
Represent Rosina at customer meetings, trade shows, industry events, and other business development activities.
Develop & Execute Market Strategies
Create annual territory sales plans, including sales objectives, promotional strategies, and anticipated expenses.
Analyze sales performance, market conditions, customer activity, and competitive trends to identify growth opportunities.
Maintain accurate sales forecasts, customer information, and business development activity within the company's CRM system.
Provide regular updates to sales leadership regarding territory performance, market developments, and potential opportunities.
Partner with Marketing, Culinary, Research & Development, and other internal departments on new products, customer programs, and sales initiatives.
Evaluate trade show and promotional event opportunities to maximize business impact.
What We're Looking For
Bachelor's degree from an accredited college or university, or 5–10 years of related experience and/or training, or an equivalent combination of education and experience.
Strong background in foodservice sales, business development, or related food industry sales.
Proven success developing new business, expanding existing accounts, and building long-term customer relationships.
Experience working with foodservice distributors, brokers, operators, or similar industry partners.
Strong understanding of foodservice market dynamics, sales strategies, and customer needs.
Excellent negotiation, communication, presentation, and relationship-building skills.
Strong analytical and organizational skills with the ability to develop and execute strategic sales plans.
Experience utilizing CRM systems, sales reporting tools, and business technology.
Ability to collaborate effectively with cross-functional teams while independently managing a regional territory.
Self-motivated, proactive, and results-oriented approach to business development.
Ability and willingness to travel extensively throughout the assigned region.
Must currently reside in Northeast Kansas, Missouri, Arkansas, Oklahoma, Texas, or New Mexico.
Travel & Work Environment
This position requires significant travel throughout the South Central Region to meet with customers, distributors, brokers, and industry partners.
Travel may include customer facilities, food manufacturing environments, trade shows, and other business locations.
The position may occasionally require lifting or moving items weighing up to 50 pounds. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the role.
Why Join Rosina?
At Rosina Food Products, you'll have the opportunity to represent an established food manufacturer while playing an important role in expanding our foodservice business.
You'll enjoy:
A competitive annual salary of
$115,000–$140,000
.
The opportunity to manage and grow a strategically important sales territory.
Direct involvement in developing new business and strengthening customer partnerships.
Collaboration with experienced sales, culinary, marketing, and product development teams.
A family-oriented company culture that values relationships, teamwork, and long-term growth.