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CI
Digital Marketing Strategist
cirrusaircraft · Alcoa, TN, US
About The Role
- Own and manage Cirrus Aircraft’s digital web properties end-to-end — overseeing content strategy, site architecture, page performance, and publishing workflows across the CMS — ensuring all digital touchpoints are on-brand, SEO-optimized, and conversion-focused. - Leverage FullStory and other behavioral analytics tools to analyze user journeys, identify friction points, and surface actionable UX and content insights — translating session data, heatmaps, and funnel analysis into concrete improvements to site experience, conversion rates, and campaign landing page performance. - Champion AI-powered tools and workflows to accelerate go-to-market velocity — leveraging generative AI, ...
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