Demand Generation Executive

"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work." Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively. Klipboard is a global, growing business that embraces AI and emerging technologies to enhance customer outcomes, collaboration, and continuous improvement. We’re looking for people who are curious about or fluid with AI, open to change, and excited to learn how technology can improve the way we work and help our customers which is always supported by strong human insight and communication. As Sector Marketing Manager, you will be responsible for driving growth, customer engagement and market development across the Wholesale & Distribution and Automotive sectors in the Benelux region. Acting as the key link between Sales, Product, Customer Success and Global Marketing, you will develop and execute marketing initiatives that support both new-business acquisition and the growth of our existing customer base. A key part of the role is supporting the introduction of new products and solutions to the market, ensuring successful go-to-market execution, customer adoption and commercial success. You will play a strategic and hands-on role in helping Klipboard strengthen its market position, increase customer value and achieve ambitious growth objectives. Key Responsibilities: Sector Growth & Marketing Strategy Develop and execute sector-specific marketing plans aligned to Benelux growth objectives. Identify market opportunities, customer needs and competitive trends within Wholesale & Distribution and Automotive. Work closely with sales leadership to support revenue growth and sector development. New Business Demand Generation Plan and execute integrated marketing campaigns to generate awareness, leads and pipeline. Manage digital campaigns, events, webinars, content initiatives and partner marketing activities. Support the delivery of qualified opportunities into the sales funnel. Customer Marketing & Growth Drive customer engagement, adoption and retention initiatives. Create campaigns and communications targeting existing customers. Identify and support cross-sell and upsell opportunities in collaboration with Sales and Customer Success teams. Develop customer success stories, references and advocacy programs. Product Launches & Go-To-Market Support the introduction of new products, solutions and services within the Benelux market. Coordinate local go-to-market activities including positioning, messaging, content, campaigns and sales enablement. Work with product and global marketing teams to ensure successful launch execution and customer adoption. Sales Enablement Develop sales tools, presentations, customer communications and sector-specific collateral. Equip sales teams with relevant messaging, content and market insights. Ensure strong alignment between sales and marketing priorities. Performance & Reporting Measure campaign effectiveness, pipeline contribution and marketing performance. Maintain CRM discipline and reporting accuracy within HubSpot. Use data and insights to continuously improve marketing effectiveness and return on investment. Skills, Knowledge and Experience: Proven experience in B2B marketing, demand generation or sector marketing. Strong understanding of both lead generation and customer lifecycle marketing. Experience working with sales teams to support pipeline growth, cross-sell and upsell initiatives. Ability to manage multiple projects and product launches simultaneously. Experience with CRM and marketing automation platforms, preferably HubSpot. Strong communication, stakeholder management and project management skills. Fluent in Dutch and English. Company Info You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work." Equal Opportunities As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation. If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team. Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you! To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes. #LI-Hybrid