B2B & Licensing Marketing Executive, APAC

Join Devialet, a leading luxury audio brand, as a B2B & Licensing Marketing Executive for the APAC region. In this role, you will evaluate and refine product launch and campaign proposals, lead the design and execution of partner-led events, develop and localize marketing assets, manage regional marketing budgets, and provide regular performance reports. You should have at least 3 years of experience in marketing and communications, preferably in the luxury or premium consumer tech sectors, and be fully bilingual in English and Mandarin Chinese.

• Evaluar, planificar y refinar propuestas de lanzamiento de productos y campañas de socios B2B y de licencias, asegurando la alineación interna, los recursos y el presupuesto.
• Liderar el diseño y la ejecución de eventos liderados por socios, incluidos lanzamientos de productos, tiendas emergentes y stands en ferias comerciales.
• Desarrollar, localizar y revisar activos de marketing (copia, imágenes, video) para promover el audio de Devialet en productos licenciados, asegurando la validación de la sede de París.

• Experience: 3+ years of proven experience in marketing and communications, specifically encompassing event management and content creation within Mainland China.

• Industry Background: Prior experience in the luxury, premium consumer tech, or high-end lifestyle sectors is highly advantageous.

• Global Mindset: International exposure or background is strongly preferred, alongside a deep sensitivity to premium brand positioning.

• Languages: Full bilingual proficiency in English and Mandarin Chinese (both written and spoken) is required.

**Skills & Attributes**

• Solid business acumen with excellent interpersonal and communication skills to build trust with partners, clients, and global teams.

• A highly creative, proactive, and "hands-on" approach to problem-solving.

• Ability to thrive in a fast-paced environment with an entrepreneurial, team-oriented mindset.

• Willingness to travel regionally as required by business needs.