Social User Acquisition Manager

**Soft2Bet** is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

📍 **Location:** Limassol, Cyprus (100% On-site)

⏰ **Work Mode:** Full-time (Remote/Hybrid not available)

🛠️ **The Role**

We are seeking a strategic, data-driven **Social User Acquisition Manager** to lead high-budget user acquisition strategies across a dynamic portfolio of mobile game titles. In this role, you will take ownership of scaling UA campaigns on social ad networks—specifically Facebook—while combining analytical rigor with creative experimentation. It is a high-impact opportunity to shape mobile growth, optimize multi-channel performance, and partner directly with key internal and external stakeholders.About the Client

🚀 **What You’ll Do**

• **Drive** comprehensive mobile growth and user acquisition (UA) strategies across multiple mobile game titles.
• **Manage and optimize** high-budget UA and retargeting campaigns on social ad networks, with a primary focus on Facebook.
• **Build and maintain** strategic relationships with acquisition partners and internal cross-functional stakeholders (creative, compliance, and UA teams).
• **Research and test** new technologies, ad formats, and acquisition channels to continuously boost campaign performance.
• **Analyze** complex campaign data to identify emerging trends, extract actionable insights, and optimize strategy accordingly.
• **Collaborate** closely with the creative team to design, test, and iterate engaging ad concepts grounded in performance data.
• **Deliver** regular performance reports, executive summaries, and growth recommendations to the management team.

🎯 **What We’re Looking For**

• **Experience**: 3+ years of performance marketing experience managing high-budget UA and retargeting campaigns on social platforms **(Facebook expertise is mandatory).**
• **Analytical Mindset**: Strong data analysis capabilities with hands-on experience running, evaluating, and scaling performance tests on Facebook.
• **Technical Skills**: Proven ability to manipulate and analyze large datasets, supported by high proficiency in Microsoft Excel.
• **Attribution Knowledge**: Deep understanding of mobile attribution tracking, postback mechanics, and the impact of Apple's SKAdNetwork (SKAN) on performance measurement.
• **Problem-Solving & Communication**: Excellent organizational, analytical, and presentation skills to influence strategic business decisions.
• **Advanced Analytics (Bonus)**: Practical experience with Power BI or equivalent data visualization tools is a plus.
• **Language Skills**: Full fluency in spoken and written English.

💎 **Why Join Soft2Bet?**

• 24 vacation days
• Private Health Insurance
• Highly competitive executive salary package with performance-driven bonuses
• Full relocation support to the beautiful, tech-forward hub of Limassol, Cyprus
• The autonomy to shape an entire programmatic function and choose cutting-edge tech stacks.
• Collaboration with top-tier international experts in a rapidly expanding creative agency

**By submitting your application, you agree to our [Privacy Policy.](https://www.soft2bet.com/privacy-policy)**