Working Student Performance Marketing (m/f/x)

For our office in Berlin, we are looking for you as Working Student (m/f/x) for the team Performance Marketing.

Your Responsibilities

• Create, update, and maintain landing pages for Paid Search, Paid Social, and CRM campaigns.
• Curate relevant products and coordinate product availability and stock levels with the Buying team.
• Support the automation and continuous improvement of landing page processes.
• Contribute to A/B testing, analyze results, and track key user journey KPIs to identify optimization opportunities.
• Support the day-to-day execution and optimization of CRM and Paid Search campaigns.
• Support the creation of weekly newsletters in Emarsys, including asset uploads, product selection, copy, and quality checks.
• Help maintain Google Ads accounts through keyword analysis, campaign evaluations, and placement exclusions.
• Monitor campaign performance and contribute to regular reporting on key KPIs.

Your Profile

• You are currently enrolled in Marketing, E-Commerce, Media, Business Administration, or a related field.

• A structured and proactive approach to work, with strong attention to detail, a sense of ownership, and the ability to manage multiple priorities.
• Ability to work with data and KPIs, identify relevant insights, and turn them into optimization opportunities.
• Strong interest in digital marketing, e-commerce, products, and customer journeys.
• First hands-on experience with tools such as Emarsys, Google Ads, CMS platforms, or analytics tools is a plus.
• Genuine enthusiasm for Carhartt WIP, its products, and its culture.
• Excellent written and spoken German and/or English skills.