PPC Apps Specialist

We are looking for a performance-driven and analytical **PPC Specialist (App Focus)** to join our growing growth marketing team. In this dedicated role, you will be responsible for driving user acquisition across both mobile applications and web platforms, with a heavy emphasis on Google App Campaigns and Apple Search Ads. Beyond managing and scaling high-performing campaigns, you will act as an in-house subject matter expert - bringing deep technical and tactical knowledge to upskill and train the broader marketing team.

**Responsibilities**

• Plan, build, launch, and optimize high-ROI application acquisition campaigns across Google App Campaigns and Apple Search Ads.
• Manage both App and Web acquisition funnels to ensure unified performance tracking, seamless attribution, and efficient cross-channel growth.
• Serve as the team's internal App PPC expert, establishing best practices, designing training frameworks, and upskilling team members on mobile acquisition tactics.
• Continually analyze campaign metrics (CPI, CPA, ROAS, LTV), manage monthly budgets, and reallocate spend toward top-performing tactics to maximize profit margins.
• Ensure all paid search ads and creative assets comply with legal, regulatory, and platform requirements across various licensed European and US markets.
• Run continuous A/B tests on ad copy, App Store Optimization alignment, creative assets, audience targeting, and bidding strategies.
• Partner closely with Design, Product, BI, and Analytics teams to optimize landing pages, store listings, and tracking attribution setups.

**Requirements**

• 2–3+ years of direct, hands-on experience running user acquisition campaigns across Google App Campaigns and Apple Search Ads.
• Strong hands-on expertise in Search platforms (Google & ASA)*.*
• Demonstrated experience in both App and Web acquisition.
• Proven track record running compliant, high-performing campaigns in licensed/regulated European and/or US markets.
• Bachelor’s degree in Engineering, Economics, Statistics, or a related quantitative field preferred (strong numerical and data analysis skills are essential).
• Proficiency with Mobile Measurement Partners such as AppsFlyer, Adjust, or Singular, as well as web analytics platforms.

**Nice-to-Haves**

• Prior performance marketing experience within the **iGaming** sector is a strong advantage.

**Benefits**

• Attractive office location and facilities
• A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture
• 24 days of vacation per year
• Medical insurance

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