Senior Manager

Primary Responsibilities (Including but not limited to): SEO & Organic Growth ● Own and evolve the organic growth strategy, prioritizing initiatives based on opportunity, business impact and scalability. ● Drive growth across organic traffic, rankings, qualified leads, conversion and revenue. ● Identify opportunities using search demand, SERP analysis, user intent, competitor insights and customer search behavior. ● Lead technical SEO initiatives across crawling, indexing, site architecture, internal linking, rendering, structured data and mobile-first SEO. ● Develop content and authority strategies with Content, PR and Brand to improve visibility, links, rankings and domain authority. ● Measure the impact of SEO initiatives and continuously refine priorities based on results. Product-Led Organic Growth ● Identify opportunities where product experiences can become scalable organic acquisition channels. ● Use search and customer-demand data to uncover new product and growth opportunities. ● Develop initiatives around tools, templates, landing-page experiences, programmatic pages, proprietary data, UGC and other scalable experiences. ● Build business cases using demand, competitive opportunity, expected impact and implementation effort. ● Work with Product and Engineering to take opportunities from idea to launch, measurement and scale. ● Look beyond content creation and continuously explore what we can build to solve what users are searching for. AI / LLM Search ● Own and develop our approach to visibility across ChatGPT and other major AI/LLM search and answer platforms. ● Build relevant prompt and topic datasets based on customer demand and business priorities. ● Measure brand mentions, citations, competitive share of voice and visibility across AI-generated answers. ● Analyze the sources, publishers, communities and content influencing AI answers. ● Understand why competitors are being mentioned or cited where our brand is not. ● Design and run experiments to improve brand visibility, citations and representation across AI platforms. ● Connect AI-search learnings with SEO, content, digital PR, brand and product initiatives. ● Continuously test new approaches as AI discovery evolves rather than relying on a fixed GEO/AEO playbook. Data, AI & Automation ● Build and analyze our own datasets rather than relying solely on third-party SEO tools and industry benchmarks. ● Turn large and messy datasets into actionable insights, opportunities and business cases. ● Use AI to improve research, SERP and intent analysis, classification, competitive intelligence and experimentation. ● Use AI as a working tool, not just for content generation, to improve the quality, speed and scale of decision-making and execution. ● Build or automate repetitive analysis and workflows where it can create meaningful efficiency or uncover opportunities that would otherwise be difficult to identify. ● Develop reliable reporting and measurement frameworks across search, product-led growth and AI-search initiatives. ● Experience with GSC, GA, Semrush, Ahrefs, Screaming Frog, Bing Webmaster Tools, SEO testing platforms, APIs, SQL, BigQuery, Python or similar technologies is valuable. Leadership & Cross-Functional Collaboration ● Operate as a senior individual contributor while providing direction and mentorship to SEO team members where needed. ● Own multiple initiatives independently from opportunity → hypothesis → execution → measurement → scale. ● Work closely with Product, Engineering, Analytics, Content, PR, Brand and Marketing teams. ● Translate search and customer insights into clear business cases and product requirements. ● Use data and evidence to influence stakeholders and drive prioritization and decision-making. ● Communicate complex SEO, AI-search and data insights clearly to both technical and business stakeholders. ● Bring curiosity and creativity to the role, continuously challenging assumptions and identifying new opportunities.