Lead Business Engagement and Analytics

Job Summary

This role involves developing and implementing strategic Sales Force Effectiveness (SFE) visions, strategies, and initiatives to create a world-class sales team and drive business growth. Key responsibilities include optimizing sales business processes, managing data and leveraging technology, and coordinating efforts to improve field force effectiveness in areas like segmentation, targeting, and audience coverage. The position requires supporting sales target setting, analysing ROI for new modules, implementing tools like granular sales planning and interactive dashboards, and managing KPIs for process excellence. Additionally, the role emphasizes recruitment, goal setting, talent management, succession planning, and engaging team members to ensure sustainable organizational performance while positively influencing stakeholders and driving continuous improvement.

" Roles & Responsibilities

• Develop and implement a strategic vision for Sales Force Effectiveness (SFE) to create a world-class sales team and drive business growth.
• Manage and optimize sales business processes, including process descriptions and setting KPIs for excellence and improvement via SFA (Sales Force Automation).
• Gather requirements for new modules/features, conduct in-depth ROI analysis, and align strategies with SFE implementation.
• Improve field force effectiveness by coordinating initiatives in segmentation, targeting, audience coverage, and recall of key messages.
• Support sales target setting by providing formulas, templates for territory target allocation, and co-approving sales targets with the commercial business unit.
• Implement advanced tools like granular sales planning and develop automated, interactive analytical dashboards to improve field force performance.
• Collaborate with HR for team recruitment, setting goals, conducting performance reviews, and identifying training needs for team engagement and growth.
• Manage talent development plans, including succession planning for high-potential team members and addressing gaps in performance through PIP (Performance Improvement Plans).
• Drivecontinuous improvement by leveraging data, technology, and process redesigns to ensure business sustainability.
• Manage stakeholder relationships positively, coordinate feedback from top management, and address business needs for sustained success.

"

Educational Qualification

Post graduation in any discipline.

Minimum Work Experience

7+ years overall experience.

Skills & Attributes Functional Skills

• Trade Marketing
• Data Analysis
• Big Data Analytics
• Capability Development
• Customer Value Proposition
• Sales Territory Management

Resident Skills

• Product Knowledge
• Opportunity Analysis
• Market Intelligence
• Business Acumen

Behavioural Skills

• Visionary Execution – Translates strategic SFE goals into scalable processes, tools, and performance frameworks that elevate field force impact.
• Analytical Leadership – Applies data-driven thinking to optimize territory planning, ROI modeling, and KPI alignment across commercial operations.
• Talent Stewardship – Builds a high-performing sales culture through structured goal setting, succession planning, and continuous capability development.

Critical Exposures

• Sales Force and big data analysis exposure and certifications are preferred.
• Exposure to using statistical tools; Big data models/tools/frameworks;Data analysis and reporting tools to conduct complex multi-channel, multi-geo, multi-product analysis.
• Exposure to any of the sales channels across industries or led sales analytics in consulting roles.
• Marketing and financial research roles in consulting or any similar industry is desired.

"

Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

" Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/"