Brand Copy Manager (4–5 Month Contract)

Join Bobbie, a mission-driven company focused on providing the best infant formula. As a Brand Copy Manager, you'll lead messaging strategy, maintain brand voice consistency, and collaborate cross-functionally. This is a 4-5 month contract role with the possibility of extension. Enjoy generous time off, parental leave, summer Fridays, and more.

• Lead the development and execution of Bobbie's brand voice across all channels, ensuring consistency and adaptability for different audiences.
• Manage and evolve the brand style guide, voice guidelines, and messaging sources of truth to ensure alignment across the entire business.
• Collaborate with cross-functional teams to align messaging with overall business and brand strategy, keeping key stakeholders informed and aligned on messaging priorities.

• The ideal candidate has the strategic mind of a messaging architect and the hands-on ability to execute across platforms—particularly video scripting (oh, lots of it)
• Skilled editing chops, an impeccable eye for detail, and an ability to elevate the work of other writers
• Experience building and managing a brand style guide and leading messaging consistency across a company
• A self-starter who takes ownership of projects, sees around corners, and is always thinking about how to make messaging sharper, smarter, and more compelling
• 10+ years of experience in brand copywriting (CPG, eCommerce, and startup experience preferred)
• A portfolio of compelling brand, product, or social campaigns you concepted and wrote end to end—including video scripts—that demonstrates an ability to distill complex ideas into digestible, memorable narratives
• A collaborator and communicator who thrives in a fast-paced, cross-functional environment and can seamlessly work with art directors, marketers, and leadership
• Do you live for a tagline? Agonize over the perfect ad script? Do oxford commas give you a little thrill? Bobbie is looking for a Brand Copy Manager to develop, own, and hone a differentiated brand voice across every touchpoint
• Are obsessed with words, character creation, and the power of storytelling
• Thrive on writing as much as you do on editing
• Get excited about crafting a compelling brand narrative and editing clear messaging sources of truth
• Love working across creative and marketing teams to ensure Bobbie's voice is distinct, consistent, and evolving in all the right ways