Senior Director Product Marketing

Join HiBob, a fast-growing HR platform that helps modern, mid-size businesses transform their people management. As the Senior Director of Product Marketing, you will lead and evolve the product marketing strategy, shape how HiBob brings new innovations to market, and ensure market and customer insight influences product development. You will also design the future of product marketing as HiBob scales toward its next stage of growth.

• Lead and evolve Product Marketing for HiBob as the company transitions from a leading HCM platform to a broader People Platform.
• Shape how HiBob brings major new innovations to market, own how the platform and portfolio come together into a differentiated story.
• Design what Product Marketing needs to become as HiBob scales toward its next stage of growth, evolving the operating model and building the systems required to operate effectively.

What we’re looking for

• 12–15+ years of experience in B2B SaaS marketing, with significant depth in Product Marketing and at least 5 years leading high-performing teams.
• A proven Product Marketing leader who has operated at Senior Director, VP or equivalent scope, ideally within a complex, multi-product SaaS or platform business.
• Experience helping a high-growth company scale toward late-stage, IPO or public-company maturity, with an understanding of the rigor, clarity and operating discipline that journey requires.
• Deep expertise across the Product Marketing craft: market and customer insight, positioning and messaging, product launches, portfolio strategy, competitive differentiation, commercialization and sales enablement.
• A strong track record of partnering with Product and Technology executives and influencing product strategy and roadmap decisions—not simply marketing what has already been built.
• Experience marketing a platform or multi-product portfolio and creating a coherent story across individual products, solutions, buyers and use cases.
• Strong commercial instincts and a demonstrated ability to connect Product Marketing priorities to pipeline, revenue, adoption and customer growth.
• Experience designing or scaling Product Marketing organizations, processes and operating models through periods of significant company and portfolio growth.
• Exceptional executive communication and stakeholder management skills, with the confidence and judgment to influence senior leaders across functions.
• A genuinely hands-on leadership style. You’re as comfortable coaching leaders and designing organizations as you are getting into the details of a strategic launch, positioning challenge or GTM problem.
• Comfortable operating in a fast-moving, global organization and collaborating across Israel, the US, UK and other markets.
• Experience with enterprise or mid-market SaaS is strongly preferred. Experience with AI/platform marketing is a significant advantage; HCM or HR technology experience is a plus.

What success looks like

You’ll help HiBob build a Product Marketing function designed for the company we are becoming—not the company we have been.
You’ll create greater clarity across our platform and portfolio, stronger alignment between what the market needs and what we build, a more rigorous approach to launching and commercializing innovation, and a Product Marketing organization that can translate an increasingly sophisticated product strategy into measurable business growth.
Ultimately, you’ll help ensure that as HiBob’s technology and ambitions expand, our ability to understand the market, make the right product bets, tell a differentiated story and turn innovation into commercial impact scales with them.