GTM Marketer

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.***

Our client is an established eCommerce business specializing in renewed educational technology, serving consumers through online marketplaces and selling directly to schools and districts. With a growing B2B channel, the company is focused on building a scalable lead generation engine to support continued growth.

The company operates with a lean, AI-forward team that values ownership, initiative, and customer care.

Role Overview

The GTM Marketer will own and scale the company's lead generation engine, with high-volume cold email as the primary priority. This role combines outbound prospecting, Google Ads, HubSpot automation, and AI-powered workflows to generate qualified leads and improve their progression through the sales pipeline.

The ideal candidate has proven experience managing large-scale outbound campaigns, optimizing paid acquisition, and building automated marketing processes. This is a hands-on role requiring independent execution, problem-solving, and direct collaboration with the CEO and Head of Operations.

Location

Fully Remote (Work from Home) | 9:00 AM - 5:00 PM PST

Key Responsibilities

Cold Email & Outbound Lead Generation

• Own and execute high-volume cold email campaigns exceeding 100,000 emails per month.
• Manage and optimize outbound email platforms, including Instantly and Scaledmail, with the possibility of transitioning to SmartLead.
• Monitor email deliverability, inbox placement, reply rates, and overall campaign performance.
• Maintain effective email infrastructure, authentication, and deliverability practices.
• Build targeted prospect lists using Apollo, Clay, scraping tools, and data enrichment workflows.
• Use Claude and other AI tools to support email copywriting, sequencing, list preparation, and quality assurance.
• Identify underperforming campaigns and implement improvements to increase qualified responses.

Google Ads & Paid Acquisition

• Manage Google Ads campaigns with monthly budgets averaging approximately $10,000 and increasing to $30,000 during peak seasons.
• Build and optimize targeted advertising campaigns focused on generating qualified leads.
• Monitor return on ad spend (ROAS) and campaign performance.
• Adjust targeting, budgets, and advertising creative based on performance results.

HubSpot Workflows & Lifecycle Automation

• Build and maintain HubSpot workflows that support lead progression through the sales pipeline.
• Manage nurture sequences, automated email campaigns, and lifecycle triggers.
• Maintain organized and reliable handoffs between marketing and sales.
• Identify opportunities to improve lead nurturing and follow-up processes through automation.

AI Agents & Process Automation

• Build AI agents and automated capabilities within HubSpot and the broader marketing technology stack.
• Automate quote generation and other repeatable operational processes.
• Develop AI phone agents to support speed-to-lead and general inquiries.
• Identify opportunities to reduce manual work and improve responsiveness through AI-driven workflows.

Direct Mail & SEO

• Incorporate physical direct mail into marketing campaigns when it can improve results.
• Support organic visibility through content development, on-page SEO, and authority-building initiatives.

Dashboards, Reporting & Performance Optimization

• Maintain and expand existing dashboards to ensure performance information remains accurate and current.
• Prepare weekly reports covering campaign performance and lead generation results.
• Analyze performance data to identify bottlenecks and improvement opportunities.
• Use reporting insights to prioritize initiatives and guide ongoing marketing decisions.

Qualifications

Experience

• Proven experience managing cold email campaigns at a volume of 100,000+ emails per month, with measurable deliverability and response results.
• Hands-on experience building prospect lists using Apollo, Clay, scraping tools, and enrichment workflows.
• Demonstrated experience managing Google Ads campaigns with measurable ROAS results.
• Experience building HubSpot workflows, nurture campaigns, and automated email sequences.
• Practical experience using AI tools and developing AI agents or workflow automations.

Skills

• Strong knowledge of cold email infrastructure, deliverability, authentication, copywriting, and sequencing.
• Ability to diagnose underperforming outbound campaigns and implement structured improvements.
• Proficiency with outbound prospecting platforms such as Instantly, Scaledmail, or SmartLead.
• Ability to build and enrich targeted prospect lists using Apollo, Clay, and scraping tools.
• Strong understanding of Google Ads optimization, budget management, and ROAS performance.
• Ability to connect outbound prospecting, paid advertising, CRM workflows, and automation into a coordinated lead generation system.
• Strong analytical skills and ability to interpret campaign dashboards and performance metrics.
• Ability to develop and implement AI-powered workflows that improve marketing and operational efficiency.
• Ability to independently identify problems, recommend solutions, and execute improvements.
• Strong organizational skills and ability to manage multiple marketing initiatives in a fast-moving environment.
• Proactive, ownership-driven approach to achieving measurable results.
• Ability to collaborate directly with leadership and communicate recommendations supported by data.

Preferred Skills

• Strong design and creative judgment.

What Success Looks Like

• A consistent and growing volume of qualified leads supports the B2B sales team.
• Cold email campaigns maintain healthy deliverability and generate meaningful responses.
• Google Ads campaigns consistently meet agreed ROAS expectations.
• HubSpot workflows reliably nurture leads and support timely sales follow-up.
• AI agents and automations reduce manual work and improve response times.
• Performance dashboards remain accurate and current, supported by clear weekly reporting.
• Issues affecting lead generation performance are proactively identified and resolved.

Opportunity

The GTM Marketer will have the opportunity to take ownership of lead generation within a profitable, growing eCommerce business, working directly with the CEO and Head of Operations to build and improve a scalable acquisition engine.

This long-term role offers significant autonomy, a dedicated marketing budget, opportunities to experiment with AI and automation, and performance-based incentives tied to jointly established goals.

**Application Process:**

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets