Senior Manager of ABM Campaigns

Join our team as a Senior Manager of Demand Generation, where you'll play a key role in scaling our top-of-funnel pipeline and revenue engine. In this hands-on, strategic role, you'll lead the planning and execution of integrated campaigns across various channels, collaborating cross-functionally with Sales, SDRs, Content, and RevOps. You'll have the opportunity to leverage AI tools to accelerate campaign development and optimize performance. This position offers comprehensive benefits, unlimited PTO, and a focus on continuous learning.

• Plan and execute full-funnel demand generation campaigns across various channels, including paid media, ABM, email, content syndication, and webinars.
• Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies, and build targeted programs for high-priority industries and accounts.
• Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense, and leverage insights to continuously optimize performance across channels and tactics.
• The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter
• AI fluency is a core requirement for this role: the person in this seat uses AI every day to research, build, analyze, and automate, and is always looking for the next place it can create leverage
• Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
• A test-and-learn attitude with curiosity, creativity, and grit
• Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
• Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
• Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
• Experience collaborating with Sales and SDR teams to drive program success
• 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
• Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment