Principal Product Marketing Manager

Join our team as a Principal Product Marketing Manager, where you will drive our positioning evolution, shape product strategy, and own customer and market insights. You will also build our competitive strategy, manage launch and commercialization efforts, and ensure sales and customer success readiness. This role requires strong cross-functional partnership skills and a deep understanding of B2B SaaS product marketing.

• Drive the evolution of the company's positioning and messaging, including the development of a new messaging architecture and narratives for different personas and segments.
• Collaborate closely with the product team to shape strategy, prioritization, and feature definition, ensuring that market and customer insights are integrated into the product roadmap.
• Lead the competitive strategy by building a comprehensive competitive program, including battlecards, win/loss analysis, and comparison content, consolidating scattered efforts under one owner.
• Bonus: internal comms / employee experience / HR tech market exposure; experience with pricing & packaging work
• Operate autonomously from a strategic brief; communicate at SLT level; comfortable influencing without authority across product, sales, and marketing
• 8+ years in B2B SaaS product marketing, mid-market / enterprise sales-led motions; you’ve been the most senior PMM in a company before, ideally the only one
• You’ve marketed AI capabilities credibly — narrative and sequencing, not buzzwords
• Deep positioning craft (Dunford-style), strong competitive instincts, and a portfolio of sales-facing work that reps actually used
• You’ve personally led a repositioning (point solution → platform) and lived with the results — not just shipped the deck