Growth Marketing Manager (SEM)

Join Thumbtack, a digital marketing team focused on creating engaging campaigns and driving growth in the home care services marketplace. As the Growth Marketing Manager for SEM, you will execute and improve our paid search strategy, manage and optimize the SEM program across Google and Microsoft, and collaborate with cross-functional teams to build effective full-funnel marketing programs. Enjoy a virtual-first working model, generous benefits, and the opportunity to make a positive impact on small business owners.

• Execute and improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth.
• Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs.
• Develop experimentation roadmap for ad copy, keywords, bidding and more, and partner with cross-functional teams to build automation and scalable tools.
• Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis
• Ability to manage relationships with a large portfolio of ad vendors and partners
• Ability to define and execute on a 6-12 month roadmap with aggressive milestones
• 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
• Strong data analytics skills (pivot tables, vlookups, basic modeling)
• Experience with TROAS + LTV bidding