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Staff Product Marketing Manager (Privileged Access Management)
Okta · Toronto, Canada
About The Role
Join Okta as a Staff Product Marketing Manager for Privileged Access Management. In this strategic role, you will lead go-to-market strategy, positioning, and adoption for Okta Privileged Access. You will craft compelling narratives, develop differentiated messaging, drive inbound product marketing, deliver strategic market insights, orchestrate high-impact launches, establish a blueprint for success, and partner with marketing. The ideal candidate will have 8+ years of experience in product marketing, preferably in the PAM space, and a proven track record of marketing to a highly technical audience.
- Lead the go-to-market strategy, positioning, and adoption for Okta Privileged Access, transforming complex security concepts into compelling stories.
- Develop frameworks, slides, press releases, and other high-impact deliverables that articulate the product's value proposition for sales, customers, and analysts.
- Establish a framework for analyzing PAM market trends, competitive dynamics, and customer friction points, ensuring actionable insights are delivered back to product and GTM teams.
- Proven track record of creating product and/or solutions-specific messaging and content
- Proven ability to drive programs from initiation to success
- Strong written and verbal communication and presentation skills
- Project management skills, can manage multiple priorities in a dynamic environment
- Experience conducting customer interviews and being the “voice of the customer”
- Leadership skills, with the ability to influence stakeholders
- 8+ years experience as a product marketer in cybersecurity or identity management, preferably in the PAM space
- Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises
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