Vice President of Brand Marketing

Join GameChanger, a leading youth sports platform, as the Vice President of Brand Marketing. In this role, you will shape and scale our brand, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence. You will lead integrated marketing, social, content, and creative teams, ensuring high-quality execution and strong cross-functional alignment. This is a remote position with unlimited vacation, health insurance, a 401K plan, and other perks.

• Own and evolve GameChanger's brand strategy, including positioning, voice, narrative, and creative systems that scale across channels and teams.
• Lead upper-funnel brand growth, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence.
• Build GameChanger into a social-first publisher, creating always-on content that grows followers, impressions, engagement, and share of voice.
• Experience managing senior leaders and versatile teams
• Passion for youth sports and the communities that surround them
• Comfortable operating with a publisher mindset, working at the speed of culture and modern platforms
• 15+ years of experience in brand marketing, including foundational training in a CPG or similarly brand-led organization, combined with experience operating in a high-growth, resource-constrained environment
• Demonstrated experience building brands organically through social, creators, and community — with deep platform fluency (algorithms, content mechanics, and influencer ecosystems) and measurable audience growth
• Experience leading Creative Services, Social Media, Influencer, and Integrated Marketing teams
• Experience defining and scaling brand voice, creative systems, and storytelling frameworks across teams and channels
• Deep experience building consumer-facing brands at scale