Content Marketing Specialist

Role Overview:
We are looking for a
Content Marketing Specialist
who can develop high-quality, authoritative content that strengthens Octopus Digital’s brand, product visibility, thought leadership, and discoverability across global markets.
The ideal candidate will be an excellent writer and researcher with a strong understanding of
B2B technology content, SEO, and AI-powered content discovery
. They should understand how search engines and AI platforms such as
ChatGPT, Gemini, Claude, and Perplexity
discover, interpret, summarize, and surface information.
The role will involve creating content that is valuable to human audiences while also being structured and optimized for
search and AI-driven discovery
.

Key Responsibilities:

Develop
blogs, articles, website content, value propositions, case studies, LinkedIn content, newsletters, press releases, campaign copy, and other marketing assets
.
Translate complex technology, industrial, and digital transformation concepts into
clear, engaging, and commercially relevant content
.
Research industry trends, customer pain points, market questions, and emerging topics to identify valuable content opportunities.
Develop content around
AI, GenAI, Industrial IoT, Industry 4.0, digital transformation, data, automation, and industrial technology
.
Support
executive thought leadership
, contributed articles, podcasts, webinars, media opportunities, and other external communications.
Develop
pillar content, topic clusters, supporting articles, FAQs, and other knowledge-rich content
that establish topical authority.
Apply
SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)
principles to improve content discoverability across traditional search engines and AI-powered platforms.
Develop and optimize content for discoverability across platforms such as
Google, ChatGPT, Gemini, Claude, and Perplexity
.
Structure content so that key information is
clear, authoritative, factual, well-supported, and easily interpretable by search engines and AI systems
.
Use AI tools for
research, ideation, content analysis, personalization, drafting, editing, and optimization
, while maintaining originality, accuracy, and strong editorial standards.
Monitor content performance and AI/search visibility and use insights to continuously improve the content strategy.
Collaborate with product, sales, subject-matter experts, and leadership teams to develop accurate and credible content.

Requirements:

3–4 years of experience
in content marketing, copywriting, SEO, digital marketing, or a related field.
Demonstrated ability to produce
excellent, original B2B content
.
Excellent written and verbal English with strong
grammar, storytelling, editing, and communication skills
.
Strong research skills and the ability to understand and simplify
technical and complex subjects
.
Good understanding of
B2B content marketing, SEO, search intent, keyword research, and content strategy
.
Familiarity with
AI-powered search and content discovery
, including concepts such as AEO, GEO, and AI Optimization.
Understanding of how
LLMs and AI-powered platforms discover, interpret, and surface information
.
Hands-on experience with AI tools such as
ChatGPT, Claude, Gemini, Perplexity, or similar platforms
.
Ability to work with subject-matter experts and transform technical knowledge into compelling business content.
Experience with
B2B technology, SaaS, industrial technology, engineering, automation, or digital transformation
will be an advantage.
What We’re Looking For:
We are looking for someone who is more than a traditional copywriter. The ideal candidate combines:
Excellent writing + strong research + SEO knowledge + understanding of AI-powered discovery + genuine curiosity about technology.