Email Marketing Specialist

Email Marketing Specialist Department: Marketing Reports To: Marketing Manager / Director of Demand Generation Employment Type: Full-time Location: [Remote / Hybrid / On-site — City, State] About the Role We're hiring an Email Marketing Specialist who lives and breathes HubSpot. In this role, you'll own the end-to-end build, QA, and deployment of marketing emails inside HubSpot — from drag-and-drop campaigns to custom-coded HTML templates. You'll partner with designers, copywriters, and lifecycle marketers to turn briefs into pixel-perfect, high-performing emails that drive measurable engagement and pipeline. This is a hands-on, execution-focused role for someone who takes pride in clean builds, flawless QA, and squeezing every point of performance out of subject lines, preview text, and send timing. Key Responsibilities Email Build & Production • Build, code, and configure marketing emails in HubSpot using both the drag-and-drop editor and custom HTML/HubL templates. • Develop and maintain modular, reusable email templates that scale across campaigns and brands. • Implement personalization tokens, smart content, and dynamic modules based on contact properties, list membership, and lifecycle stage. • Ensure every email renders correctly across major clients (Gmail, Outlook, Apple Mail, mobile) using Litmus, Email on Acid, or equivalent. • Build HTML emails for 3rd party sends Campaign Deployment & Workflows • Set up and QA one-off sends, nurture sequences, and automated workflows in HubSpot Marketing Hub. • Manage the email calendar, including scheduling, send windows, and coordinating with adjacent campaigns to prevent fatigue. AI-Powered Production & Optimization · Leverage HubSpot Breeze Copilot and AI Email tools (subject line generator, AI Content Writer, Campaign Assistant) to accelerate production while maintaining brand voice and QA standards. · Evaluate and pilot Breeze Content Agent and other Breeze Agents for first-draft email generation and workflow optimization; establish review and brand-voice guardrails before scaling. · Apply HubSpot's predictive send-time optimization QA, Deliverability & Testing • Run thorough pre-send QA: links, UTMs, personalization, rendering, spam score, and accessibility. • Design and execute A/B tests on subject lines, preview text, CTAs, layouts, and send times. • Monitor deliverability metrics (bounce rate, spam complaints, sender reputation) and recommend corrective actions. Reporting & Analysis • Report on email performance using HubSpot dashboards — tracking engagement, conversion, and attribution trends across the funnel. • Pull weekly and monthly performance reports from HubSpot; surface insights on opens, clicks, conversions, and revenue attribution. • Maintain a knowledge base of what's working: subject line patterns, layouts, send times, audience segments. Required Qualifications • 3+ years of hands-on experience building and deploying marketing emails in HubSpot Marketing Hub (Professional or Enterprise). • Proficiency with HubSpot's drag-and-drop editor, custom modules, and HubL templating language. • Working knowledge of HTML and CSS for email — including table-based layouts, inline styles, and dark mode considerations. • Experience building responsive emails that render reliably across Outlook, Gmail, Apple Mail, and mobile clients. • Familiarity with HubSpot workflows, lists, lifecycle stages, and contact properties. • Strong attention to detail and a documented QA process — links, UTMs, personalization, rendering, and accessibility. • Comfort with A/B testing methodology and interpreting email performance data. Preferred Qualifications • HubSpot Marketing Software and Email Marketing certifications. • Experience with Litmus, Email on Acid, or similar rendering/QA tools. • Understanding of email deliverability fundamentals: SPF, DKIM, DMARC, IP warming, and list hygiene. • Experience integrating HubSpot with a CRM (Salesforce, HubSpot CRM) and downstream tools like Zapier or Make. • Familiarity with accessibility standards (WCAG) as applied to email. • Basic design skills in Figma or Adobe Creative Suite for light asset adjustments. What Success Looks Like in the First 90 Days • Audit the existing HubSpot email template library and propose a modular system for faster, more consistent builds. • Take full ownership of the weekly email production calendar with zero missed sends or QA misses. • Establish a documented pre-send QA checklist and rendering testing process. • Launch at least one A/B test program with clear hypotheses and measurable lift.