Meta Ads Specialist

Meta Ads Specialist Role Type: Full-Time Remote Experience: 3–5 years preferred We are hiring a Meta Ads Specialist to support the execution, maintenance, and optimization of Meta Ads campaigns. This role is ideal for someone who is detail-oriented, intelligent, organized, communicative, and able to quickly learn internal processes. Core Responsibilities & Qualifications •Build, update, QA, monitor, and optimize Meta Ads campaigns •Configure campaign settings, audiences, budgets, schedules, placements, UTMs, goals, and reporting connections according to SOPs •Configure Meta Pixel and conversion tracking using Google Tag Manager and/or approved partner integrations, including basic event validation and troubleshooting •Create image ads using tools such as Canva, AI image tools, Photoshop, etc. •Write high-performing ad copy aligned with the campaign goal, offer, and audience •Handle creative swaps, budget changes, flight date updates, targeting adjustments, and routine campaign updates •Maintain accurate task updates, notes, and handoffs in <Monday.com/task> management or other workflow systems •Understand what drives Meta campaign success, including creative quality, offer alignment, tracking, targeting, landing pages, and optimization goals •Identify setup errors, tracking issues, poor CPL expectations, weak conversion paths, delivery issues, creative fatigue, and CRO opportunities •Use or learn tools such as Meta Business Manager, <Monday.com>, TapClicks, GTM, CallRail, Canva, AI image tools, and basic creative editing platforms •Communicate clearly in writing and manage multiple requests in a remote agency environment Preferred Qualifications •3–5 years of experience in paid social, digital marketing, media buying, or performance marketing •Agency experience or experience managing multiple accounts •Experience with local business lead generation campaigns •Familiarity with Meta Pixel, GTM, CallRail, tracking validation, and reporting QA •Canva, Photoshop, AI image creation, or basic image/video editing experience •Ad copywriting experience •Comfortable joining client calls to listen, support, or provide campaign context when needed