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Performance Marketing Manager
Relay · Canada
About The Role
Join Relay as a Performance Marketing Manager, where you'll manage a $2-3M monthly budget across various paid channels. Your mission is to drive growth while maintaining a strong LTV-to-CAC relationship. You'll optimize and test across multiple channels, manage publisher relationships, and collaborate with the Brand team. This role requires SQL fluency and a proactive approach to identifying opportunities. Enjoy competitive salary, equity, comprehensive health benefits, and a hybrid work environment.
- Optimizing and testing across various paid channels to continually improve performance and achieve growth targets.
- Managing relationships with media partners and vendors, and scaling and optimizing a portfolio of media partners to produce efficient quality approvals.
- Using SQL and Metabase to analyze performance data, and working with data scientists on marketing mix models to ensure accurate attribution.
- You've personally run more than one paid channel at meaningful spend (not just Google, not just Meta) and can speak to the tradeoffs between them
- You've been responsible for a large ad budget (at least $500k monthly) and can walk through how you allocated it and why, not just executed a plan someone else set
- You're SQL-fluent and treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value
- You have a track record of noticing an opportunity — a new channel, a new segment, a platform change — and going after it without being told, rather than waiting for direction
- You're comfortable operating in ambiguous situations where playbooks are still being written and priorities change
- We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more
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