Product Marketing Manager

Join Wattpad, a global platform for storytelling, as a Product Marketing Manager. In this role, you will shape how millions of people discover and connect with stories. You will work closely with various teams, including Product, Research, Community, and Design, to ensure that our product resonates with our global community. Your responsibilities will include market research, product positioning, go-to-market strategies, and cross-functional collaboration. This is an ideal role for someone who is strategic and hands-on, with a passion for storytelling and entertainment.

• Lead ongoing market, competitive, and audience research to inform product direction and positioning.
• Define and evolve product positioning, messaging, and value propositions across the platform, ensuring consistency between product experience and brand narrative.
• Own end-to-end GTM strategy and execution for new features, experiments, and product initiatives.
• This role is ideal for someone who is equally comfortable thinking strategically and rolling up their sleeves to execute
• Ability to influence stakeholders and drive alignment without direct authority
• Proficient in tools like Looker, Amplitude, and marketing measurement platforms
• Proven ability to develop positioning and lead go-to-market strategies for digital products
• Experience working closely with Product and Design teams in an agile environment
• Deep curiosity about user behavior, culture, and emerging trends
• 5+ years of experience in Product Marketing, preferably in B2C tech, media, or entertainment
• Experience in qualitative and quantitative research approaches to help identify and validate product marketing opportunities
• Strong strategic thinking paired with excellent execution skills
• Passion for storytelling, fandom, and entertainment - bonus points for being a Wattpadder!
• Experience with community-driven platforms or creator ecosystems
• Familiarity with Gen Z audiences and digital content trends (e.g. fan culture)
• Experience with experimentation and lifecycle marketing