Paid Media Specialist (Lead Generation)

Join Phorest, a fast-growing company in the hair, beauty, and medical aesthetics industry. As a Paid Media Specialist, you will be responsible for creating, executing, and optimizing high-impact digital acquisition campaigns across various channels. You will work closely with the North America regional team and support other regions as needed. This is a key role that will contribute significantly to Phorest's growth objectives.

• Lead the day-to-day monitoring, optimisation, and performance of multi-channel PPC and Paid Social campaigns to achieve lead volume and CPA targets.
• Build and scale dedicated performance marketing campaigns for our fast-growing med spa segment, developing new acquisition strategies and campaign structures to drive growth in this high-potential market.
• Manage campaign budgets and implement effective bidding strategies across multiple markets and geographies to maximise lead volume, efficiency, and ROI.
• You are interested in AI-driven ways of working and are willing to adopt new technologies; familiarity with Claude, ChatGPT, or similar tools is preferred
• You demonstrate commercial ownership and take a proactive approach to solving performance issues and identifying growth opportunities
• You are eager to learn new platforms and continuously adapt strategies based on performance data
• You are a strong communicator who can translate complex data into clear, concise, action-oriented recommendations for senior stakeholders
• You possess expert hands-on proficiency in Google Ads, YouTube, and Paid Social platforms (Meta, TikTok, LinkedIn), along with experience in channels such as Reddit, Capterra, and StackAdapt
• You can work autonomously in complex environments, troubleshoot tracking issues, and optimise campaigns under performance pressure
• You have a strong analytical mindset and can turn performance data into actionable insights and recommendations
• You have 3+ years of experience managing large-scale paid media accounts with a focus on B2B lead generation
• You are highly skilled in web analytics (Google Analytics) with a strong focus on attribution and data accuracy
• If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch