Director of Global Performance Marketing

Join Atlas HXM as the Director of Global Performance Marketing. In this role, you will be responsible for the vision, strategy, and global execution of our demand generation engine. You will lead a high-performing team, manage significant media investments, and directly influence pipeline and revenue outcomes on a global scale. You will work closely with various departments to ensure that paid media programs are aligned with pipeline goals and the full buyer journey. The ideal candidate has experience in scaling paid media programs in high-growth B2B SaaS environments and has a proven track record of translating investment into measurable revenue impact.

• Definir y ser responsable de la estrategia de marketing de rendimiento global, incluyendo la planificación y optimización del presupuesto.
• Gestionar y desarrollar un equipo global de gerentes y especialistas en marketing de rendimiento, estableciendo expectativas claras de rendimiento.
• Colaborar estrechamente con otros departamentos para garantizar que los programas de medios pagados estén alineados con los objetivos de generación de demanda.
• Deep demonstrated proficiency with modern performance marketing platforms (Google Ads, LinkedIn, Meta, programmatic DSPs), analytics tools, and CRM/marketing automation systems (HubSpot preferred) and the use of AI to create, launch and optimization campaigns
• 5a global people management role, with a demonstrated track record of hiring, developing, and retaining high-performing performance marketing talent
• Experience managing and optimizing a marketing-qualified lead pipeline of $2M+ in potential revenue, with close partnership with Sales on pipeline conversion and revenue attribution
• Expert-level fluency in marketing attribution, measurement frameworks, incrementality testing, and performance analytics
• Proficient in Microsoft O365 applications like Teams, PowerPoint and Excel
• Bachelor’s degree in Marketing, Business, Advertising, Media or a related field
• Demonstrated Experience with AI-driven optimization tools, intent data platforms (e.g., ZoomInfo, Bombora), and account-based marketing (ABM) strategy
• 10+ years of performance marketing experience with deep expertise across paid search, paid social, programmatic, and demand generation; high-growth B2B SaaS or technology environments strongly preferred
• Proven ownership of $800K+ in annual paid media budgets with direct accountability for ROI; demonstrated achievement of 3:1 or greater return on performance marketing investment
• Experience and comfort working in a fast-paced, fully remote environment
• Strong executive presence with demonstrated ability to influence C-suite stakeholders, present complex data narratives, and drive cross-functional alignment
• Experience scaling performance marketing in a global, multi-regional organization with localized campaign requirements
• Ideally experience working in SaaS, HR tech and start-ups