Temporary Lifecycle Marketing Specialist (6 Month FTC)

Join our team as a Temporary Lifecycle Marketing Specialist for a 6-month contract. In this role, you will be responsible for the development, execution, and optimization of cross-channel lifecycle marketing programs. You will work closely with various teams to create coordinated customer experiences that improve engagement and business outcomes. The ideal candidate has hands-on experience with Marketo and in-app engagement platforms, strong analytical skills, and a collaborative mindset.

• Construire et gérer des programmes de cycle de vie transversaux, y compris l'intégration, l'adoption, l'expansion, la rétention et les parcours de reconquête.
• Développer des parcours clients évolutifs en utilisant le courrier électronique et les messages in-app, en s'appuyant sur Marketo et Pendo.
• Identifier les opportunités d'amélioration de l'engagement et de la conversion du cycle de vie grâce à l'orchestration multicanal et à l'optimisation des parcours.
• The ideal candidate has hands-on experience building lifecycle programs across both marketing automation and in-app engagement platforms, with a strong operational and analytical mindset
• Hands-on experience with Marketo required
• Experience working with behavioral triggers, segmentation, suppression logic, and customer journeys
• Experience building automated nurture and lifecycle programs across multiple customer touchpoints
• Familiarity with customer journey orchestration and cross-channel engagement strategies
• Familiarity with Salesforce (SFDC) and marketing operations workflows
• Experience leveraging AI tools or automation workflows to improve marketing execution is a plus
• Experience with additional tools such as SendGrid, Groove, or SMS platforms is a plus
• Comfortable collaborating cross-functionally with Marketing, RevOps, Product Marketing, and Operations teams
• Strong attention to detail and organizational skills
• Strong analytical mindset with experience using lifecycle performance data to optimize engagement and conversion
• 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement
• Experience working within Pendo or similar in-app engagement/customer journey platforms required