Manager, Marketing Operations (EST only)

Key Responsibilities

Operational Leadership

• Translate marketing strategy into executable plans aligned with commercial objectives.
• Develop and maintain scalable processes, governance, and standard work that improve organizational effectiveness.
• Identify opportunities to increase marketing efficiency, effectiveness, and business impact.

Campaign Excellence

• Lead operational execution of integrated marketing campaigns across all channels.
• Coordinate campaign execution through agency partners and internal stakeholders.
• Ensure campaigns launch on time, align with business priorities, and deliver measurable outcomes.
• Maintain visibility into campaign performance and recommend optimization opportunities.

Marketing Analytics & Performance

• Own marketing performance reporting and executive dashboards.
• Measure campaign effectiveness, marketing contribution to pipeline, lead generation, conversion rates, and channel performance.
• Translate data into actionable business recommendations.
• Establish KPIs and reporting frameworks that drive accountability and continuous improvement.

Agency & Partner Leadership

• Serve as the primary operational lead for external marketing agencies and strategic partners.
• Establish priorities, evaluate performance, and ensure deliverables support business objectives.
• Hold partners accountable for quality, execution, and measurable business outcomes.
• Continuously evaluate opportunities to improve agency effectiveness and return on investment.

Marketing Technology

• Provide functional oversight and prioritization for the marketing operations resources supporting HubSpot, Salesforce, Qualified, 6Sense, and marketing automation.
• Ensure marketing technology platforms work together to support demand generation and customer engagement.

Marketing Governance & Prioritization

• Lead the marketing intake and prioritization process.
• Balance resources across internal teams, contractors, and agency partners.
• Ensure marketing investments remain focused on the highest-value business opportunities.
• Remove operational barriers and improve cross-functional collaboration.

Required

• Bachelor's degree in Marketing, Business, Communications, or similar work experience.
• 8+ years of experience in B2B marketing, marketing operations, demand generation, or integrated marketing.
• Experience leading integrated marketing campaigns and cross-functional initiatives.
• Strong analytical and business acumen with experience developing executive-level reporting.
• Experience managing external agencies and strategic partners.
• Experience with CRM and marketing automation platforms, preferably Salesforce and HubSpot.
• Experience managing digital marketing initiatives.

Preferred

• HubSpot
• Salesforce CRM
• Google Analytics
• Power BI
• Adobe Experience Manager
• 6Sense
• Qualified
• Smartsheet
• Experience supporting commercial organizations in a high-growth B2B environment.

Core Competencies

• Strategic thinking
• Operational leadership
• Data-driven decision making
• Marketing analytics
• Executive communication
• Cross-functional influence
• Organizational agility
• Agency leadership
• Process improvement
• Organizational prioritization
• Continuous improvement mindset

Success Measures
Success in this role will be measured by:

• Increased marketing contribution to pipeline and revenue.
• Consistent on-time execution of integrated marketing campaigns.
• Improved marketing performance visibility through executive dashboards and KPIs.
• Increased efficiency across marketing operations, agencies, and technology platforms.
• Strong stakeholder satisfaction across Marketing, Sales, and Commercial Leadership.
• Establishment of scalable operational processes that support long-term business growth.