Senior Digital Marketing Manager

<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><strong>Who We're Looking For </strong><strong>- Senior Digital Marketing Manager</strong></span></h2>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">The Senior Digital Marketing Manager role at Clearlink is unique. You’re given the support, budget, and resources to fulfill your vision while also receiving a license to try new things and dive headfirst into exciting new initiatives. We’re looking for an experienced digital marketer and leader who can build marketing strategies from scratch, has a consistent track record of success, and is highly motivated to reach and exceed goals. You’ll help grow the business by optimizing current tactics, testing, and developing new channels.</span></p>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">As a Senior Digital Marketing Manager, you’ll report directly to the Marketing Director and together work across multiple platforms, devices, channels, and industries. You’ll also collaborate with a hard-working, cross-functional team of digital marketing experts including SEO and PPC specialists, content strategists, copywriters, designers, engineers, and project managers in a fun, positive work environment that facilitates creative ideas and encourages others to achieve their goals. You’ll dive deep into the data to optimize every step in the customer journey to delight and convert.</span></p>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">We’re looking for someone who can start fast to help us continue our current success and drive additional focus around developing new marketing channels.</span></p>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required.</strong></span></p>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><strong>The Impact You Will Make</strong></span></h2>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Develop and execute brand strategies (40%)</strong></span></p>
<ul>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Develop annual and quarterly comprehensive marketing strategy for each brand, including website content strategy, channel mix, and campaign management.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Regularly lead and conduct weekly, monthly, and quarterly strategic syncs with your specialists to review the pacing of your core business metrics: marketing qualified leads (MQLs) and gross margin before sales % (GMBS%); to plan & prioritize initiatives, make adjustments, and identify opportunities for incremental growth.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Execute marketing strategy by prioritizing and aligning specialists, production team members, and project manager to goals and action items.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Sustain your marketing knowledge through continuous learning to remain relevant in the field.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Seek out new marketing opportunities through market research, competitive analysis, customer collaboration, and industry education</span></li>
</ul>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Manage a brand marketing team (20%)</strong></span></p>
<ul>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Lead a cross-functional digital marketing team comprising a content strategist, UX specialist, SEO specialist, and PPC specialist focusing on execution, career growth, and development.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Sets and communicates priorities for the individual contributors that impact project deliverables, including your marketing team and external resources such as FED, Finance, PM, etc.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Prioritize the work of your team, balancing long-term strategic objectives and new opportunities with the overall goal of driving growth</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Collaborate with project management, compliance, and financial analysts to shepherd projects through the production process and ensure business objectives are met</span></li>
</ul>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Analyze and report on marketing results (10%)</strong></span></p>
<ul>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Review, analyze, and report on core business metrics: total lead volume and gross margin before sales %.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Analyze data on real-time performance at a detailed level (i.e. domain website traffic, marketing qualified leads, marketing expense).</span></li>
</ul>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Be the primary marketing point of contact working with Partner Strategy and our clients (30%)</strong></span></p>
<ul>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Build a collaborative relationship with your respective internal and external client teams.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Be the subject matter expert for all marketing-related matters for the Brand relationship.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Implement Brand partner requests to keep our website properties compliant.</span></li>
<li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Proactively share performance updates, new initiatives, opportunities, and roadblocks with internal and external client teams.</span></li>
</ul>
<h2><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><strong>What You Bring</strong></span></h2>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">7-8 years of digital marketing experience, specific SEO or PPC experience required</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Bachelor’s degree in marketing, communication, business, or related field (or equivalent experience)</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Experience managing marketing teams is required</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Comprehensive knowledge organic search, paid search, and other digital advertising channels</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Understanding of media/funnel KPI definition and analytics, Google Analytics, Google Ads, and Bing platform expertise</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Experience working in and managing User Experience and Conversion Rate Optimization is preferred, but not required</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">General business and financial literacy, particularly understanding of the drivers of the Profit and Loss statement (P&L)</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Familiarity with data analytics tools (e.g., Tableau, Looker) is a plus</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Independent thinking and the ability to work with minimal direction or supervision</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Superb oral and written communication skills - you are comfortable speaking to stakeholders, and clients, collaborating on pitches, creating and leading presentations</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Advanced Excel capabilities preferred</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Quick, agile, analytical approach; ability to think and operate with an “80/20” mentality</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">“Whatever it takes” commitment to the team</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Passion and drive for all things Marketing</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">A leadership style that embraces radical candor, vulnerability, and empathy</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><strong>Perks That Set Us Apart</strong></span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>🩺 Healthcare:</strong> We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>💰 Invest in the Future:</strong> Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>🧘‍♀️ Lifestyle Spending Stipends:</strong> Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>🏝️ Flexible Time Off: </strong>We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>👶🏻 Parental Leave:</strong> We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>✈️ Generous Paid Holidays:</strong> Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">🧑‍💻 <strong>Flex Schedule:</strong> This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on <strong>Tuesdays and Thursdays</strong>, with <strong>Wednesdays designated as a flex day</strong> based on team and manager needs. Remaining workdays are remote, depending on role requirements. </span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>🛟 Comprehensive Life Insurance:</strong> Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>🤝 Employee Resource Groups (ERGs): </strong>Join us in fostering connections, celebrating diversity, and providing a supportive community for all.</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 14pt;"><strong>Interviewing at Clearlink</strong></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. </span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Once your application is submitted, we will review it and be in touch</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">30-min phone call with the Recruiting Team</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">30-min - 1 hour interview with the Hiring Manager</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">30-min - 1 hour interview with a Clearlink Panel</span></li>
</ul>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.<br></span></p>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">#LI-Remote</span></p>
<p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">#LI-AC3</span><br><br></p><div class="content-conclusion"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-size: 14pt;"><strong>Why Work For Us</strong></span></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Clearlink Partners & Awards: </span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partnered with The Period Project for easy access to menstrual hygiene products.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Awarded the 2022 Shatter List for breaking glass ceilings in technology.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Clearlink Values (CLEAR):</span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Create Community</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Learn & Grow</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Embrace Opportunity</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Act Like An Owner </span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Respect Every Person</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.</span></p></div>