REFASH - Social Media Creative Intern
Carousell Group · Hong Kong
About The Role
Key Responsibilities
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Work with the Marketing team to plan and execute content calendars
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Spot social trends and develop content ideas with viral potential
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Curate engaging content that aligns with the brand’s voice across social media channels (Instagram, Xiaohongshu, Facebook, etc.) and website
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Support event planning and management, including coordinating with public participants and confirming event details
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Develop clear creative briefs for campaign visuals, working closely with the creative team to ensure timely delivery and alignment with campaign objectives and brand guidelines
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Support livestream sessions, including pre-live preparations, product coordination, and on-site assistance to ensure smooth execution
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Provide customer service by responding to DMs, emails, and social media comments
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Collaborate with other markets in Singapore and Malaysia to create content, including co-created reels and campaigns
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Identify opportunities for partnerships, sponsorships, and brand collaborations
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Translate and adapt content copies for online and offline collaterals
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Leverage AI tools to ideate content concepts, draft copy, and enhance creative workflows
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Assist in major offline sale events, including inventory sorting and processing
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Currently pursuing a degree in Marketing, Communications, Business, or a related field (preferred but not mandatory)
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Native in Cantonese is a must, Proficient in English and Mandarin
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Experienced with at least two social media platforms (Instagram, Xiaohongshu, TikTok, Facebook)
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Skilled in photo and video editing tools (e.g., CapCut or similar)
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Familiarity with generative AI tools for content creation (e.g., AI-assisted copywriting, image/video enhancement)
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Comfortable and confident being in front of the camera for content creation
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Excellent written and verbal communication skills
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Relevant internship or freelance experience in marketing, content creation, or social media is a plus
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Able to commit to full-time work for at least 6 months is a plus
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