Senior Manager, European Enterprise Marketing

<p>We are looking for a strategic, commercially-minded<strong> Senior Marketing Manager</strong> to lead Instacart Enterprise's go-to-market efforts across the UK and Europe. This is a foundational, full-funnel role — spanning brand, demand generation, sales enablement, partnerships, and events — that requires someone who can set strategy and execute it. You will be the primary marketing point of contact for our European commercial organization, working in close coordination with US-based BD, product marketing, growth marketing, PR, and partnerships teams. The role reports into the US. This is a remote position based in the Netherlands. You <strong>MUST</strong> be based in the Netherlands</p>
<p><strong>About the Team</strong></p>
<p>Instacart Enterprise provides grocery retailers with the technology they need to operate and grow modern retail experiences — online and in store. Our products include Storefront Pro (e-commerce), Caper (AI-powered smart carts), FoodStorm (order management), and Fulfilment Pro (last-mile and fulfilment operations). We are at an early and consequential stage of our European expansion, with anchor deployments underway and a growing pipeline across the UK, France, Spain, Italy and Germany.</p>
<p><strong>About the Role</strong></p>
<ul>
<li>Own the European marketing strategy end-to-end: set the approach, manage the roadmap, and report on performance against commercial objectives including pipeline contribution and deal support</li>
<li>Deeply understand the European grocery technology landscape — including the competitive set, retailer buying dynamics, and the market-by-market nuances that shape how decisions get made</li>
<li>Adapt and maintain localized brand and product narratives, as well as sales enablement assets, for priority markets (UK, FR, ES, DE) that will resonate with our target audience.</li>
<li>Coordinate with the growth marketing team and local agencies to plan and execute full-funnel digital campaigns, including paid search, LinkedIn, programmatic, and trade media placements.</li>
<li>Oversee EU website localization and optimization efforts to ensure Instacart Enterprise has a credible, locally relevant digital presence</li>
<li>Develop a thought leadership and content marketing strategy in collaboration with PR that provide Instacart with independent, data-led credibility in European markets</li>
<li>Work with the partnerships team to develop co-marketing materials and joint GTM programs with referral partners including consulting firms, complementary technology companies, and trade associations</li>
<li>Manage on-the-ground event logistics and stakeholder coordination for European trade shows and proprietary/partner events, working with the central events team and local vendors to ensure seamless execution</li>
</ul>
<p><strong>About You</strong></p>
<ul>
<li>8–10+ years of experience in B2B marketing at a SaaS or enterprise technology company, with meaningful experience owning marketing in a specific geography or international market</li>
<li>Proven track record of introducing technology into new or nascent markets — building brand awareness, establishing credibility, and generating pipeline where little existed before</li>
<li>Strong understanding of complex B2B sales cycles and how marketing supports multi-quarter enterprise deals</li>
<li>Experience with partner marketing strategies, including co-marketing and channel sales</li>
<li>Proven ability to develop market-specific positioning and messaging that adapts a global platform narrative for local buyer needs and language</li>
<li>Strong written and verbal communication skills; able to synthesize complex products into compelling narratives and crisp sales tools</li>
<li>Highly organized with strong project management skills — comfortable managing multiple concurrent workstreams across internal teams and external vendors</li>
<li>Ability to work both independently and collaboratively across time zones and functions, and to influence stakeholders without direct authority</li>
<li>Comfortable working in a fast-moving environment with a high degree of ambiguity and a bias for action</li>
</ul>
<p>Experience of any of the following would be a PLUS:</p>
<ul>
<li>Experience marketing enterprise technology to grocery or food retail audiences</li>
<li>Familiarity with the European grocery retail landscape</li>
<li>Fluency in one or more European languages (a plus, not a requirement)</li>
<li>Experience in a high-growth or expansion-stage company</li>
</ul>
<p> </p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 400;"><strong> #LI-JM1</strong></span></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 400;"><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>#LI-Remote</strong></span><br><br></span></span></p><div class="content-conclusion"><p><span style="font-size: 10pt;"><em>Thank you for considering this opportunity.  Funded.club Senior Recruiters partner <strong>exclusively </strong>with Startups and are in direct communication with hiring managers and founding team members.</em></span></p>
<p><span style="font-size: 10pt;"><em>Funded.club uses AI-assisted tools as part of our candidate sourcing and screening process. <strong>All applications are reviewed by a human recruiter</strong>, who makes all decisions about which candidates to progress. If your application seems like a good fit for the position, a real member of our team will contact you soon!</em></span></p></div>