Digital Marketing Specialist

Join our international team as a Digital Marketing Specialist.
Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing.
It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team.
Key areas of responsibility and main tasks
Digital marketing:

• Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget
• Set up and maintain conversion tracking, landing pages and retargeting
• Update website content and support on-page and technical SEO
• Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails
• Manage organic social media day to day
• Support general CRM and marketing automation management so leads are tracked properly
• Produce regular reports on digital channel and campaign performance against agreed KPIs

Marketing and communications support:

• Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
• Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint
• Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video.
• Write, proofread and edit content across different channels
• Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked
• Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers
• Support consistent internal and external communications, including internal comms with HR and communication on company initiatives
• Degree in Marketing, Business, Communications or a related field
• 3–4 years in marketing, ideally B2B; life sciences or pharma services is an advantage
• At least 1–2 years hands-on experience running LinkedIn and/or Google Ads campaigns
• Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools
• Comfortable with analytics and reporting (e.g. GA4)
• Experience with CRM, marketing automation or Google Tag Manager is an advantage
• Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage
• Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage
• Strong MS Office skills (Word, Excel, PowerPoint, Outlook)
• Fluent English, written and spoken
• Strong organization and ability to prioritize across many tasks
• Strong attention to detail and reliable delivery
• Clear communication and writing skills
• Hands-on and proactive; happy to pitch in across the team
• Professional growth and career opportunities
• International team and environment
• Bonus based on annual performance
• Personal accident and business trip insurance
• Additional health insurance
• Remote/home based
• Complimentary health and wellness benefits, such as influenza vaccines
• Rewarding referral policy
• Workplace establishment allowance (fully remote)
• Team building, global meetings, B active events