Senior Manager, Marketing - Frederick Keys

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Attain Sports brings a community-focused, values-driven, and player-centric approach to connect diverse groups and create impact through the power of sports. The company was formed in 2021 and presents an affordable, family-friendly sports and entertainment portfolio that brings a commitment to community engagement, customer service, innovation, and the professional growth and development of its family of athletes and employees.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Attain Sports owns and manages four baseball teams: the Baltimore Orioles Double-A affiliate <strong>Chesapeake Baysox</strong>, the Baltimore Orioles High-A affiliate <strong>Frederick Keys</strong>, the MLB Draft League <strong>Aberdeen IronBirds</strong>, and the Atlantic League Professional Baseball Club <strong>Spire City Ghost Hounds</strong>. Additionally, Attain Sports is an owner of the United Soccer League (USL) Championship Club <strong>Loudoun United FC</strong>.</span></p>
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<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Senior Manager, Marketing leads the strategy and execution of integrated marketing, content, community engagement, and game-day experiences to drive fan engagement, attendance, and revenue for the organization. This role oversees digital platforms, creative and broadcast production, community outreach, promotions, and marquee events, ensuring brand consistency, high-quality execution, and alignment with MiLB standards. The Senior Manager is also responsible for budget planning, oversight, and execution, working within established budgets while maximizing impact and return across all marketing initiatives.</span></div>
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<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Content Strategy & Brand Storytelling</strong></span></div>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead the development and execution of a comprehensive editorial and content calendar, in close collaboration with Sales Marketing, across social media, email, web, and digital platforms.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive creation and distribution of content related to baseball operations, MiLB initiatives, holidays and days of observation, Orioles affiliation, community engagement, podcasts, and league toolkits.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure content maximizes reach, engagement, and brand alignment while delivering a consistent, high-quality fan experience.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Monitor content and campaign performance using engagement, reach, conversion, ticket sales, and other relevant metrics to continuously improve marketing strategy and execution.</span></li>
</ul>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong> </strong></span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Digital Platforms & Website Management</strong></span></div>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee the accuracy, timeliness, and performance of the team website, including news and press releases, media assets and media walls, sponsorship integrations, and campaign and promotional landing pages.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure digital platforms adhere to MiLB standards and best practices.</span></li>
</ul>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong> </strong></span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Broadcast, Video, & Creative Marketing</strong></span></div>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Provide oversight of broadcast and production operations to ensure compliance with MiLB standards and best practices across camera operations, radio and live feeds, digital streaming, and web presentation. </span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead video strategy and production across both long-form and short-form content, ensuring consistent execution and brand alignment.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee the design, production, and execution of all baseball creative and print marketing materials, including schedule magnets, pocket schedules, stadium and concourse signage, game-day programs, flyers, and community and reading program materials.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Provide strategic oversight for team creative materials, ensuring consistency, quality, and timely delivery.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee press box operations, including staffing, coordination of broadcast personnel and media passes, and day-of-game execution to ensure seamless operations and compliance with league standards.</span></li>
</ul>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong> </strong></span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Community Engagement & Outreach</strong></span></div>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop and oversee a comprehensive community outreach strategy designed to build brand awareness, strengthen community relationships, and support fan engagement. Programs may include sales engagement events, mascot, player, and staff appearances, holiday programs, reading programs, charitable initiatives, and other community outreach opportunities.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead strategy, planning, budgeting, and execution for marquee events, including Fan Fest, season ticket holder events, batting practice experiences, and other Keys-driven events.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Maintain and regularly share a centralized calendar of community events with internal stakeholders.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee and manage incoming charitable donation requests, ensuring alignment with organizational priorities and community impact goals.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage all logistics related to jersey auctions, including minimum breakeven budgets, online posting, and fulfillment.</span></li>
</ul>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong> </strong></span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Game-Day Marketing, Promotions, & In-Game Execution</strong></span></div>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead the strategy, planning, and execution of all game-day marketing and fan experience initiatives to drive attendance, revenue, and engagement.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own the promotional schedule, including research, development, and execution of themed nights, IP partnerships, and special activations, with leadership approval and in compliance with MiLB guidelines.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Coordinate with the Merchandising team on the sourcing, ordering, and delivery of all promotional items in compliance with MiLB and licensee guidelines.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Oversee all pre-game, in-game, and post-game execution and production, including video board content and production; ceremonial first pitches; in-game entertainment and run-of-show scripting; concourse activations and fan engagement elements; sponsorship activation and integration; social media amplification tied to live game experiences.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead all game-day run-of-show meetings with internal stakeholders to align roles, timing, messaging, and execution across departments.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive enhanced and immersive 360-degree game-day experiences, ensuring consistent storytelling across decor, signage, concourse elements, and themed activations.</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate closely with Ticket Sales, Corporate Partnerships, Merchandise, Operations, and other departments to align promotional initiatives with attendance, revenue, sponsorship fulfillment, and fan experience goals. Coordinate closely with the clubhouse on marketing- and game-day–related needs, including special event uniforms and related logistics, to ensure timely execution and consistency with promotional and branding initiatives. </span></li>
</ul>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong> </strong></span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Internship Programs</strong></span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">·       Oversee the Marketing and Game Day internship programs, including recruitment, onboarding, training, project assignment and oversight, performance management, mentorship, and overall program development to ensure meaningful intern experiences and strong operational support for the organization. </span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">·       Oversee the Frederick Keys internship program managers, including position creation, recruitment, onboarding, training, and overall program development to ensure meaningful intern experiences and strong operational support for the organization<em>.</em></span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong> </strong></span></div>
<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Revenue-Generating Programs</strong></span></div>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">In coordination with Sales Marketing, lead strategy and execution for key revenue programs, including:</span>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Baseball Camps (pricing, dates, amenities, staffing, logistics, merchandise, and ticketing) </span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">12 Days Programs (packages, pricing, fulfillment, shipping, and on-site coordination) </span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Kids Club and Senior Club (annual offerings in partnership with Sales and Sponsorship to drive membership and participation) <em>(Senior Club to be launched at the Frederick Keys in 2027)</em></span></li>
</ul>
</li>
</ul>
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<p><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Additional Information</span></strong></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Attain Sports values your mental, emotional, and physical health and wellbeing. Our comprehensive benefits package starts on your first day of employment and includes benefits such as:</span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Competitive health, dental, and vision coverage, HSA and FSA accounts, life and disability insurance, fertility and family planning benefits, and employee assistance and discount programs</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">11 paid federal holidays and flexible unlimited time off (UTO)</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Generous 401(k) matching with immediate vesting</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Flexible career paths – our career tracks provide advancement, mobility, and flexibility as you continue to grow with us</span></li>
<li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">A healthy environment where we value unique experiences, and care about everything that makes you, you.</span></li>
</ul>
<p> </p><div class="content-pay-transparency"><div class="pay-input"><div class="description">
<p>Attain Sports is committed to fair and equitable compensation practices. The individual base salary for this position is unique to each candidate and will be commensurate with experience, education, and skills. In addition to base salary, this role is eligible for commission upon achieving set metrics. </p>
<p><em>Interested in this position but the compensation isn’t quite right? Let us know your expectations, and we’ll see if we can make it happen based on your qualifications.</em></p>
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</div><div class="title">Compensation Range</div><div class="pay-range"><span>$50,000</span><span class="divider">—</span><span>$65,000 USD</span></div></div></div><div class="content-conclusion"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong><span data-contrast="none"><span data-ccp-charstyle="Strong">Attain Sports is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335557856":16777215,"335559738":0,"335559739":0,"335559740":240}"> </span></span></p>
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<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="none"><span data-ccp-charstyle="ignore-global-css1">If you are unable to complete this application due to a disability, contact this employer to ask for </span><span data-ccp-charstyle="ignore-global-css1">an accommodation</span><span data-ccp-charstyle="ignore-global-css1"> or an alternative application process.</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335557856":16777215,"335559738":0,"335559739":0,"335559740":240}"> </span></span></p>
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