Senior Manager, Web Strategy and Performance

<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>About Us:</strong> </span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.</span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"> </span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>How We Work:</strong> </span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:</span></p>
<ul>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>One team, One mission</strong></span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Own it</strong></span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Accountable to our customers</strong></span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Excellence in execution</strong></span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Driven by passion and precision, ​we exemplify excellence in our delivery with innovative, top-quality results.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Be bold, fail fast, learn faster</strong></span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">We learn as we grow, dare to try, ​and bravely question. We are not chasing perfection but forever iterating towards it.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.</span></p>
<p> </p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>About the role</strong></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.</span><br><br><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.</span><br><br><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.</span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What you'll do</strong></span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><em>Web Conversion Strategy & Performance</em></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop and maintain a roadmap for conversion optimization and website performance improvements.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><em>Conversion Rate Optimization (CRO)</em></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Lead the company’s experimentation and testing strategy across web properties.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><em>Paid + Organic Performance Alignment</em></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><em>eCommerce Conversion</em></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><em>SEO & AI-Driven Discovery</em></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Understand AI-driven website discovery and optimize how the company structures, presents, and measures content</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><em>Analytics & Insights</em></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.</span></li>
</ul>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>What we're looking for</strong></span></p>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Excellent stakeholder management and executive communication skills.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.</span></li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Experience managing enterprise-scale websites with global audiences and multilingual content.</span></li>
</ul>
<p> </p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Why Nitro?   </strong></span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts: </span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">  </span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Hybrid Work </strong> </span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.</span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">   </span><br><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Benefits:<br></strong>Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.</span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><em>Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.</em></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><em><span data-ccp-props="{}"><strong data-stringify-type="bold">Salary Range:</strong><br>155K - 175K CAD Total<br><strong data-stringify-type="bold">AI disclosure:</strong><br>Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.<br><strong data-stringify-type="bold">Real vacancy:</strong><br>This role is a current, active vacancy.</span><br><br>#LI_NS1<br><span data-teams="true">#LI-Hybrid</span></em></span></p>
<p><span style="font-size: 10pt;"><em><span style="font-size: 8pt;">By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our <a href="https://www.gonitro.com/about/careers/candidate-privacy-policy" target="_blank">Privacy Policy</a>.</span></em></span></p>
<p> </p>
<p><em><span style="font-size: 8pt;">#LI_NS1 #Hybrid</span></em></p>